Squilliam said:
mrstickball said: No idea. But at 1/5th the price of a PS3 in Brazil....Could cause a stir.
Now I'll tell you what'd be interesting: See Microsoft sell a cannibalized Arcade that focuses on XBLA games. Could make for an interesting console. |
Something like no optical drive with flash based storage which is expandable with SD cards?
|
More or less, yes. If you took out the DVD, you'd also reduce the cooling needed, and could re-vamp the console to be a fraction of it's current size.
I would stick with the current Arcade hard drive solution - the 256MB card, but upgrade it to something far more robust - in the 1-2GB range (which would be enough for a decent bit of games).
The business model of the Zeebo is great, and is the approach needed for pirate-infested market. If your offering games at pirate prices ($5-15 USD), then your going to be able to compete with the pirates on some level. Throw in Gold membership for free, for online play (since your getting a ton of royalties from XBLA games), and you have a winner.
My take on it is: Why charge so much for a console in a country that'll never legitimately buy your games? If you can make something, anything, and build marketshare, it would be worth it. A $100-$150 USD Arcade could do gangbusters in China, SE Asia, S-Africa and Latin America. Add in the fact that it'd be neutered for anything but your content, and it could do well. Brazil still makes Genesis machines, so you could have a long-term console, and build up an actual console gaming base in the countries.
Not only this, you build up gaming profiles in those countries you can sweep with your metrics teams - find out what makes a Brazilian gamer 'tick', and understand their habits, so when you do launch a 'real' console, you know what they will be interested in, and what they want.
The thing that's become obvious to me is that pirates make money on their games (or else they wouldn't do it, right?) Why don't the Big 3 sell their software, or products at pirate prices? Yes, it wouldn't be a lot of money, but you'd effectively end piracy since they can't make the software for as much as Nintendo, MS or Sony could.
And for the potential profits of software in emerging markets, I always like to point to OS totals for movies:
http://www.boxofficemojo.com/intl/brazil/?yr=2009&wk=12&p=.htm
What's interesting about Brazil is that it's theatre market is larger than some European countries like the Czech Republic, and Finland. Slumdog Millionaire made over $500,000 USD last week on it's 3rd week there. That's actually quite good for any overseas movie, much less a niche movie like SM. At a $3,000 PTA in Brazil, you'd think they have the economy to purchase a lot of games - just not at American/European software prices.
But at the $5-10 level, I think they'd buy a lot.