arcade down to $99?? not going to happen for a long time man. I don't think MS can make up the loss trying to sell live to casuals- they won't buy in. Sadly though i think MS might make an aggressive move like this next year despite the losses it would cause, cause their real reason of being here is to take out Sony; not be successful in the game's business. Let's face it if PlayStation were left alone, Microsoft fears they would have the resources to start chipping into window's market share as a viable PC alternative - Not with PS3, but with future PlayStation products.