don't need to do anything. They are doing ok.

wait till God Of War 3, GT5, FFXIII and Versus =) xbox 360 is going down!! bwahahahahaha!!!

Flush the channels right now with a $50 price cut. Repackage the PS3 into a new sleek package and call it PS3 slim and sell that for $399 again.

They need to release KZ2 and Yakuza 3 every week.

@OP
You just don't get it do you. PS2 last gen was not the cheapest. It's software. What your not getting is that the mass consumer doesn't want Killzone, Halo, Uncharted. They want entertainment. The mass want quick fun entertainment. It's the gaming SUBCULTURE that wants these AAA games or more action your taste games.

The PS3 targeted, focused, aimed moved towards just a PART of the SUBCULTURE. PS3 didn't even target the majority of the subculture. It targeted the subculture who had easy to spend cash or at least the part that can divert the money.

If it was about cheapest then PS2 would have flopped. If it was about graphics PS2 would have flopped.

Time to open up eyes an look at people rather that saying you are people. You are you and people are people. You are not people.

Use to take out all of the Wii shipments... andfor the 360 shipments!!

lol of coure a price cut can match it with 360! lol. not the wii but it will rip the 360 into pieces it the $100 price drop is true!

they could update their 14 year old controller for one.

imo SONY should start giving out the ps3 for free but with a contract stating that they have to buy 10 games within a month.

Reason: 10 games will probably end up getting them more money.
People will fall for it thinking that this contract is cheaper.
People who forget about this clause in the contract can be sued.

i am a genius

Why? It's still the best controller.