Sales? Probably the 360.

Depends on definition of win. I think the 360s already won with its expanded audience and definatly overcame alot of obstacles and now actually chalanges the PS3. the PS3 may end up edging the 360 in lifetime sales but this will probably be too late in teh generation to even matter. It might not happen till the 720s out if it even happens at all.

all in all the 360 "won" this generation in my book. Next gen will be very interesting

6 and a half year? that works out perfect by the end of the 10 year plan the PS3 will have outsold the Xbox 360 confirmed :)

It'll take a while but the PS3 will eventually win this generation.

Even if that did happen (which it wont), in 6 1/2 years the next Microsoft console will have already been released and settled in nicely and it just won't matter.

The "who won this gen" doesn't get decided when the last PS3, 360 , or Wii is made, it's going to be decided (well absolute final decided) when the next gen starts.

Neither HD console will win this gen. You phrased your question improperly. Probably due to the character limit on thread titles.
Now, if you had asked which HD console would sell more than the other, I'd have to say Xbox 360. twestern's math pretty much guarantees it.

i believe, that when everything is done and said,

Wii
Ps3
X360

Isn't the end of the generation suppose to be when the last PS3, X360, and PS3 is made? You can still have the next new generation going it's just that this generation can keep going while the new generation is going.

And by the time the next generation starts the PS3 should still be able to compete with game quality with the new generation (obviously every console next generation should be more powerful then the PS3). But if next generation something new is brought to the gaming world (like the Wii mote for this gen) then the PS3 will likely just fail once the next generation starts, but if everything is basically the same as this generation except improved graphics then the PS3 should still sell pretty good even though the next gen has started.

Also hard to say what the Xbox 360 will be like once the next generation begins, will Microsoft continue to support the X360 like Sony does the PS2 or will they just focus everything on there new console? that's pretty important to know. And also depends what the Nintendo will be doing, whether they'll go big on graphics or some else new for next generation.

Anyway hard to say anything because it's too soon, but I just have a hunch that later on down the road the PS3 will be doing extremely well, with a nice cheap price (remember 75% of sales is with the price at $200 or less).

Yes, the current generation ends when the last of those is made but the winner is decided when the next gen starts.  Lets ignore Nintendo for the moment and assume Microsoft released their next console in a few years.

If Microsoft is still riding high and millions above the 360, they will have the same steam that Sony had coming into this gen (and it's up to them if they use that steam) and that is what matters.  When this generation ends all three consoles will already have new consoles on the market but nobody will really care about those.  What we will care about is the current state of the race and after that it really won't matter much.

It's funny how people keep expecting the PS3 to go below $200.  It's not going to happen for a long time and when it does happen, the PS3 will matter about as much as the PS2 matters now.  I'm not discrediting the PS2 here, I'm just saying it isn't a huge factor and you also can't expect the PS3 to have the same impact the PS2 had.

And saying the PS3 can compete with whatever the next generation has to offer is *incredibly* short-sighted.  You have no idea what will be available and what will be cheap by then.

Also, the PS3 isn't going to miraculously jump ahead and start outselling the 360 by 100k per month anytime soon. The most it's going to do for the next few years is no more 50k a month and I would even call that pushing it.

When the PS3 does start consistently outselling the 360, they are already going to be hopelessly behind the 360. Big exclusives are becoming a thing of the past (I know both consoles have their big exclusives, but they level each other out) so there isn't going to be much to push the PS3 ahead of the 360.

Even when the PS3 gets to that mythical sub $200 price point that every fanboy creams their pants over, what do you think Microsoft is going to do? They're going to do the exact same thing and they will still be hopelessly stuck in a gridlock.

As I said, both sides have their big exclusives to cancel out the other sides exclusives so the PS3 isn't going to suddenly jump ahead because of that and the 360 can always at the very least match the PS3 so it can't jump ahead due to price.

So even that 6 1/2 year figure isn't even likely to happen.  It's cool people love them the PS3, they have every right to because Sony has done some great things this gen, but the people holding onto the hope that the PS3 will pull ahead just refuse to look at the actual facts.  They just keep holding onto their blind faith that a price cut and a new exclusive will change everything but looking at the numbers it's obvious it just won't.

360, even if the PS3 wins, they still lost big time this gen, since they went from being right on the top to fighting for 2nd place