Facing increased pressure from publishers to lower the price of PlayStation 3, Sony Computer Entertainment America (SCEA) has reiterated that the corporation has no plans to cut the price of its flagship gaming console, remarking that companies would “love for PS3 to be free.”

“Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades,” said Peter Dille, senior vice president of marketing for SCEA.

Dille added that the company remains ‘concerned’ with profitability in addition to the installed base of the PS3.

Among the publishers who have voiced their concern over Sony’s stance on the price of the console include industry giants Electronic Arts, a company which has recently pushed focus on Nintendo Wii.

“You can’t ignore the guy who has half the market,” says EA Sports boss Peter Moore, adding, “Sony obviously still has a ways to go with their pricing.”

http://www.psu.com/Devs-would-love-for-PS3-to-be-free,-says-SCEA-News--a006689-p0.php

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Peter more is a sony hater anyways.. but besides that it is a increasing issue.. anyways I figured i would post it as a response to possible hopefulls regarding the other thread saying they need to cut price immidiately.

In either case though.. as it is companys will deny price cuts right until the day they happens.

Well, given the exchange rates and the focus on profitability, Sony may be willing to let the PS3 price ride for a while at where it is.

It could (and probably will) announce a price cut in the Fall. By waiting, it would give them time to continue to lower the manufacturing costs as well as to hope that the Yen loses some of its value.

Mike from Morgantown

If Sony keeps acting like this, I think that Microsoft needs to step in, and do something radical to keep games on HD systems, and especially theirs. Just because Sony faces threats from publishers, doesn't mean MS needs to sit back and do nothing.

so you'll be willing to cover their losses when they cut the price? I'm pretty sure you'll aslo be one of those to comment on how ps1 era profits have wiped out as well. lets face it, publishers are selfish. This business is about making money. If sony cut the price, it's only profit for them. They're not going to help sony bear the losses. How 'bout we try selling the ps3 for $800 and all it's games for $30? I'm sure the devs would prefer that method.

Did I say ANYTHING about cutting hardware prices? No, I don't believe I did.

I assumed that your comment "If Sony keeps acting like this" was in reference to their stubbornness on price cutting because that's what the thread is about. If you were referring to something else, kindly enlighten me

Threats, what "threats"? Have you read the original Bloomberg article? Because it's clearly written by a Sony hater, as the words in the article doesn't really represent the title of the article.

There is no threat from publishers to Sony about price cutting, it's just another article title from the bored media due to lack of any worthy report, and similar to this PSU article, it's taken out of contest, because what Peter Dille says here doesn't have anything to do about Sony not cutting the price of PS3.

@mrstickball
as biased as you are toward the 360, the comments don't surprise me..however if you think theres going to be any lack of games coming for either 360 or PS3 over the fact that EA is starting to develop for Nintendo a little more, you're crazy.

Also, theres nothing MS really can do even if they wanted to....what, moneyhat a bunch more RPGs that will sell horribly? I'm beginning to think that MS made a lot of mistakes moneyhatting the wrong games and it's going to end up biting them in the ass. Their gaming division is on a budget..and if they blow that budget buying games that don't sell, when a really good game DOES come along, they won't be able to do anything about it. I'm curious to see what transpires with Bioshock 2 and what it's released on.

I thought you were insinuating that I was talking about Microsoft cutting their price again, in a preemptive maneuver, since 90% of my post dealt with what MS should do, not Sony.

Now, if you want to go back to Sony's profits, and a price cut hurting them further (so yes, I was insinuating that Sony needs to drop their price): Is it really going to help Sony if their stubborn on the PS3's price, and developers drop their support for the PS3 wholesale? That's what I'm afraid of: Sony may refuse to cut the price in vain, only doing it when it's too late, and the system has very tenuous 3rd party support, if any.

If developers/publishers are threatening to drop the PS3/HD support for the Wii, I would be worried if I was Sony or Microsoft, hence why I said that MS needs to move to secure more 3rd party games. There may be a scenario to where developers decide to move the bulk of their support away from even multi-plat games, and just favor the Wii, or favor Wii60 development.