Sardauk said:
Lets call it a cheap trick from Sony then. My god, their stockholders must be furious now... a grid to explain why their products is supposed to be better, that is the lamest thing a marketing department could do... Fast moving consumer goods have to be self explanatory... imagine if car manufacters would do the same ? Just open your damn eyes please...
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Don't car manufacturers list most significant standard equipment, especially if some of it is optional in competitor models? Don't they boast about performance, roadholding, stability, etc? Obviously grids are a part of ads targeted for less casual drivers, while for most of them, I agree, main features must be communicated in a more emotionally incisive way. The grid, if considered necessary, must come AFTER having captured the potential buyer's attention, it can't do it effectively itself.