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Forums - Sony - Will Ps3 Marketshare Fall Below 21%.

Absolutely.

It will go below 20%, stay there for a few weeks, then climb back up after a price cut. Should end this gen on over 20% marketshare. The Wii will end with well over 60%, though.



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actually looking further into it the minimum should be 3.8 billion. Sony Lost 455 million in the last quarter of 2006 canceling out most profits by the ps2 that's why it ended up with only 70 million profit in 2006. That would put it at 3.85 billion minimum, again PS2 and PSP not taken into consideration.



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ksv said:
Final-Fan said:
ksv said:
Of course it will dip under 20%. I wouldn't even be surprised if it approaches 15%, but chances are it will turn around a bit for Sony before that happens.
Extremely high and low percentages are hard to do.  To reach 15%, if the PS3 were at 20 million, the others would have to be at 113 million total ... 30m, 170m (Think you meant 100m there).  Right now it's at 19.31 and 72.81.
Yes, reaching 15% is unlikely, approaching 15% - quite possible. For this to happen it requires the current trends to continue, but like I said in my post, there's a good chance the tides will turn a little in the future.

Wrong, check the math:  30 is 15% of 200 (like 15 is 15% of 100, just double it).  So if PS3 is at 30m, the other two combined would be at 170m; 30+170=200. 

It depends on what you mean by "approaching" 15%.  17% is considerably "easier":  40m, 195m.  Say, PS3 40m, 360 50m, Wii 105m.  I would consider that a very pessimistic prediction for the PS3 (compared to the 360) but it's not crazy.

[edit:  Actually, now that I think about it, a very optimistic Wii prediction could put the PS3 at 15%:  PS3 31m, 360 39m, Wii 100m.  The first two are TheSource's predictions for EOY 2009, the Wii is 20m higher.  So if the Wii explodes again it could very well happen; otherwise, never.]



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Final-Fan said:
ksv said:
Final-Fan said:
ksv said:
Of course it will dip under 20%. I wouldn't even be surprised if it approaches 15%, but chances are it will turn around a bit for Sony before that happens.
Extremely high and low percentages are hard to do.  To reach 15%, if the PS3 were at 20 million, the others would have to be at 113 million total ... 30m, 170m (Think you meant 100m there).  Right now it's at 19.31 and 72.81.
Yes, reaching 15% is unlikely, approaching 15% - quite possible. For this to happen it requires the current trends to continue, but like I said in my post, there's a good chance the tides will turn a little in the future.

Wrong, check the math:  30 is 15% of 200 (like 15 is 15% of 100, just double it).  So if PS3 is at 30m, the other two combined would be at 170m; 30+170=200. 

It depends on what you mean by "approaching" 15%.  17% is considerably "easier":  40m, 195m.  Say, PS3 40m, 360 50m, Wii 105m.  I would consider that a very pessimistic prediction for the PS3 (compared to the 360) but it's not crazy.

[edit:  Actually, now that I think about it, a very optimistic Wii prediction could put the PS3 at 15%:  PS3 31m, 360 39m, Wii 100m.  The first two are TheSource's predictions for EOY 2009, the Wii is 20m higher.  So if the Wii explodes again it could very well happen; otherwise, never.]

PS3 will not get close to 15% .. It will go below 20% but as it stands these last few weeks PS3 WW percentage each week has been above 15%.

 



 

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vthokiesrmoo said:

better question:

does sony care at this point in its consoles life cycle?

no they don't.

they do care about the net present value of their investment. Their investment has been on the market for 2 years and has nearly broken even. They will support their hardware for the next 7-8 years and end up making great profits on their original investment. Everyone will eventually want a ps3 if not now, certainly later. There will be more amazing games then most of us can afford.

end of story

 

Um they are not almost even in their net value.  Sure they may almost be even or not making a loss this year or next year.  But they have lost like 3 billion dollars on their current investment the PS3.  They have to start making a shit ton of money each year. 

 

Not going more in the whole is always nice, but they need to start climbing out.    And loosing marketshare ain't gonna help and a price cut will do the opposite.  They need to hope that consumers start spending money again and see the value of a PS3 over competitors



Seihyouken said:

You'd think that way with the way Christmas sales have been hugely in favor of 360, but the truth is that that the worse has already ended for Sony, or at the very least is about to end. Now that the Christmas rush is drying up, PS3 and 360 worldwide sales are going to fall back to being within 50,000 every week. At that point, it's no longer so much about which console is cheaper so much as which console has the bigger new releases. In that sense, both the PS3 and 360 are about even in Q1. Furthermore, Sony pretty much just has to survive through the next two months with selling the PS3 at a loss and then March comes along with the 45nm cell chip revisions where the PS3 should break about even. Then Sony just has to stay within margin with 360 sales (all the meantime making profits off of PS3 sales) until Q4 when they issue a $100 price drop along with huge releases like God of War III in America, Gran Turismo 5 in Europe, and Final Fantasy XIII in Japan. Needless to say, PS3 sales would explode, possibly as much as 6 or 7 million in two months. Now Sony just needs to make it happen.

I would be surprised if the difference was less than 100k per week. At this point is the reverse of what you say, its about which console is cheaper not which console has the big new releases (Unless its the Wii). Both Others and Americas are significantly in the Xbox 360s favour at this point. Take Killzone 2 as an example? What an OMFG game right? Well that genre is whored out, the Xbox 360 hit it twice already with big name exclusives. TIME AND AGAIN its been shown that pretty much all of these big name games on the HD consoles do squat for sales barring a few exceptions.

At 75k per week the gap increases by 1M per quarter.

150k = 2M per quarter, etc.

 

 

 



Tease.

Definitely yes....

that doesn't mean it doesn't have a chance of beating the 360 (it's extreemly slim though), just that the Wii will go thowards the 60%....



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vthokiesrmoo said:
haha i do admit i bs'd the $100

but no the numbers are more around 3.0 billion losses from the ps3 in sept of 08 so your 4.5 is way too high, the 3.4 is more realistic. sony makes money off software the produce for the ps3 too its not all about the hardware. The ps3 will be profitable, if not just the hardware, the overall.

 

You're wrong, you're wrong, you are wrong.

The PS3 lost more money than the PS2 ever made.  Including its current sales.  Literally, Sony lost everything made on the PS2.

So here you are arguing that:

(1) Not only are PS3 losses much lower than we can easily deduce on paper

but also that

(2) The PS3 will be much more profitable in the next couple of years than the PS2 ever was.

How on earth can you argue those points?  We know point (1) with at least a 99% certainty.

The chance of Sony making a profit on the PS3 overall is nearly nil.  They're still losing almost $100 per unit sold by iSuppli estimates when everything is factored in (it costs ~448 to make a PS3, then you have to ship it across the world, store it, and sell it, all of which cost money).

PS3 will not get close to 15% .. It will go below 20% but as it stands these last few weeks PS3 WW percentage each week has been above 15%.

I agree.  The PS3 will probably have a very hard first half of the year, despite a few big titles.  It may even have a hard second half.  But it will not reach 15%, not anytime soon.  I would be only mildly surprised if it ended CY2009 at 20% or below and expect it to be a bit above 20% at the end of CY2009.