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vthokiesrmoo said:

better question:

does sony care at this point in its consoles life cycle?

no they don't.

they do care about the net present value of their investment. Their investment has been on the market for 2 years and has nearly broken even. They will support their hardware for the next 7-8 years and end up making great profits on their original investment. Everyone will eventually want a ps3 if not now, certainly later. There will be more amazing games then most of us can afford.

end of story

 

Um they are not almost even in their net value.  Sure they may almost be even or not making a loss this year or next year.  But they have lost like 3 billion dollars on their current investment the PS3.  They have to start making a shit ton of money each year. 

 

Not going more in the whole is always nice, but they need to start climbing out.    And loosing marketshare ain't gonna help and a price cut will do the opposite.  They need to hope that consumers start spending money again and see the value of a PS3 over competitors