How can Take Two possibly lose money on GTA4's release?

bugrimmar

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bugrimmar on 20 December 2008

Can anyone offer a reasonable explanation?

Kantor

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Kantor on 20 December 2008

Because they didn't...

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wfz on 20 December 2008

The game cost more to develop than they got back with sales?

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Untamoi on 20 December 2008

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izaaz101 on 20 December 2008

Wow, this is cool!

Don't forget that the Carnival Games made money too. Did anything else make money? What other games did they release this year?

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MaxwellGT2000 on 20 December 2008

Thread r borked!

Anyway cause Take 2 spent so much money on GTA ads and buying good review scores.

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izaaz101

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izaaz101 on 20 December 2008

Hmm, doesn't seem like they lost a whole bunch of money on anything except the sports games under NBA 2k9, and Midnight Club. They probably lost money on the Diego/Dora games, but seeing as how they're quite popular, they could have shipped enough to break even. GTA IV should have easily covered all those losses, many times over. So I'm still confused!

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Esa-Petteri on 20 December 2008

Maybe they just invested a little more on their future projects than what they made with their current games... :O

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Gabriel84 on 20 December 2008

too many ads
just like Sony with LBP
they probably lose a lot on that game.

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d21lewis on 20 December 2008

Page 7 (but somehow, not page 8?!?) of every copy of GTA's instruction manual was made of real 14k gold. Take 2 really got carried away with GTA fever.

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