I read the first few points and saw all the idiotic insults and i knew right then how the article was going so i stopped right there

Blu-Ray has been pronounced dead like 4-5 times, but it's still alive and kickin'.

The Dark Knight is looking to be the first Blu-Ray title to break a million, in roughly the same time span after launch it took the Matrix to break a million on DVD.

I love these retarded articles and the fanboys who support them. Hddvd will kill BR remember that ? should have learned your lessons form that but no.

Especially since Br had its best month ever in US this past october. What economic crisis.

It was DOA. Another unwanted format by Sony. Only a very small fraction cares about HD when they have a DvD.

The amount of blu-rat ads is amazing. They make it seem like dvd's never existed

I remember when DVD came out, it was adopted very slowly.  DVD's problems were price and the biggest factor was people couldn't play their VHS tapes in their DVD player.  The resolution increase from VHS to DVD is actually much less than the resolution gain from DVD to Blu-ray. 

Listen people, I think I am quite independent in that war because I'm just a "mass consumer" in this segment, so it might be interesting for you to hear what I think about it.

First, stop ditching the poster of the article, I think it is interesting, it may be a bit outdated and it may be a bit biased, but it's definitely interesting to discuss it.

I really don't expect that Blu-Ray will ever reach the Mass Market completely, and there are several reasons for me to think so. I might be completely wrong and proven wrong in just a couple of years or months, but this is my opinion, and these are my reasons to think so.
-First, consumers want big improvements. They want big steps like from VHS to DVD or from LP to CD. It makes a real difference if something is analogue or digital, but having a better picture is only to a certain amount a big improvement, and this leads me to my next point. But before, I want to say that being able to download movies would definitely be a big step, but it might also have to many disadvantages.
-The mass market consumer is completely happy with the picture he gets out of a DVD. It's the same as with graphics of video games: Last Gen graphics were "good enough" for the mass market, and so are the pictures a DVD can produce. As long as people aren't watching HD movies, they don't want to watch them, so it's a bit of an infinite circle. I for myself have a HD-TV, but I really don't care.
-DVD is too new still. It isn't too long ago that most people switched from VHS to DVD. I mean, 10 years ago DVD was still small, and even 10 years isn't long. Now think about the people that bought a DVD player in 2003, or even in 2005 only. They won't switch that fast again, they are used to longer lifecircles.

I think those three reasons will stop BD from having mass market success for quite a while, and the pricing doesn't help either, of course. If you think different, that's no problem for me.

Another point I want to add: Stop attacking people that dislike BD and are writing against it in a gentle way. Arguments like: "Ignore BD if you don't like it" or "If BD gets popular, DVD will get cheaper, so everyone is happy" are just stupid. You should all know that there is not enough space for more than one media format, and if BD succeeds, DVD will die. Of course, DVD's will be cheaper first, but after a while, new movies won't be released anymore on DVD. Or is anyone really arguing that Quantum of Solace will release on VHS soon?

In my opinion its not about the $150 per player. I would gladly pay that much if the movies didnt cost a ridiculus $40. Im sry but $40 is way too much for a movie. Id rather pay my $20 for my DVD's or just pirate them and use my upscaling HD-DVD player. And i even still buy HD-DVD's. Lol theyre like $10 a movie or some r even less so i have no reason and wont upgrade to blu-ray until they make the movies cost like $25

according too...?

The Blu-ray assosiation that was lieing the whole time claiming blu-ray was dong great in the first place...?  (When it was way behind DVD and has never been ahead of DVD.)

Still Blu-ray isn't going to ever die.

At worst it'll be a secondary format to DVD with probably less then a quarter of the total market at days end.