to me this is almost as bad as flaming, except it isn't about video games it is about a marketing style they have no concept or inclination to understand.

got milk ads
geico ads
the guy whose lower body dances down the street while he walks normally ad.
Target

Many many ads never show anything of their product or features, but only a brandname. They are short and quick, and pique curiosity. These Sony ads are also teasers for future upcoming ads. They are cost effective and make use of the "mere exposure" effect, using tested accurate exposure level and frequency.

I'm sorry but this is pissing me off. This is like if I criticized a program for its coding, or said your data collection techniques for sales charts were off base.

nobody here is in the target audience, so in that right i can give leeway as to how you think they are bad, but honestly it is in poor taste to talk about stuff you don't know.

Also, the number of Sony commercials are very few compared to Microsoft commercials in NA.

and i see the no-reading policy continues

i agree. the marketing has been crap. The baby commercial you spoke of was just utterly stupid.

No mention of Blu Ray in their ads. Even the latest resistance 2 commercial is fucking stupid.

Actually the Resistance 2 ad is pretty good Imo.. now if only they would show it on tv lol

Like I said before I've been studying psychological kinda stuff like this for about 6 years now.

Most of the arguments are
"They barely even showed anything"
"I didn't even know what it was about"
"Stupid"
"not enough commercials"

What you have to understand first of all is that you are not in the target audience, if you just watched it on this thread. You are the target audience if you are at home or at a friend's house and are watching a show and this comes on. You are taking a critical approach to viewing this and in that instance you have no right describing how you feel EDIT(in regards to the commercials effectiveness) because you are not on the receiving end of the commercial, you are on the sidelines.

companies like these create about 6-7 different campaigns and then do marketing research on test subjects through a variety of subtlety like:

A group will invite people to a "pilot preview" where they can win up to $$$ in prizes and watch a pilot for a new show. Then they play the show along with commercials to enhance "reality" of the experience. They then give each person a catalog of things they would like to win for the prize and see how many people pick the products that were in the ads.
They move the ads around in their orders of being seen and try all the different ads and see which groups pick that product the most.

This is done over thousands of people.

These ads are good marketing.

I don't know how many times I can explain it to you.
By watching the commercials in this thread after reading "marketing sucks" or whatever, and having some detachment from the commercial, you can't really say if it is good or bad.
What I can tell you is that Sony has huge marketing department and its arrogant to think that you know better than they do. I would say this about any of the companies because they each have different goals.

So you think it was a good idea to show a guy who's penis had mutated into a thumb?

If you're going to do a commercial it should be a fun entertaining commercial... For example the Universe commercials, those were not only awesome to watch but they showed you games and features of the console, is that too much to ask?