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I don't know how many times I can explain it to you.
By watching the commercials in this thread after reading "marketing sucks" or whatever, and having some detachment from the commercial, you can't really say if it is good or bad.
What I can tell you is that Sony has huge marketing department and its arrogant to think that you know better than they do. I would say this about any of the companies because they each have different goals.