Spankey said:
@bolded: Please read the financial report at page 4 of the PDF. http://www.sony.net/SonyInfo/IR/financial/fr/08q2_sony.pdf Elsewhere in the report you will find the explanations you require. Also, read this extract from FishyJoe: An operating loss of ¥39.5 billion ($379 million) was reported, an improvement of ¥57.2 billion year-on-year. Sony are not out of the hole yet, but they're certainly improving in the Games division. Sony play the long game
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I quoted the total loss with the PS3 since launch and you come at me that they reduced the amount lost for the quarter year over year. Even if they start making a profit they still have to dig out of a 3.5 billion dollar hole they dug themselves into with the PS3. Even if the PS3 started making money like the PS2 in its prime for the next 4 years (which it won't) it wouldn't even make back half that money.
They are still losing 379 million even at a $400 pricepoint 2 years into the generation, that is not good. I don't know what kind of world we have slipped into where that is a good thing even considering all the trouble Sony has gotten themself into this generation.
If there was a way i could spin it i would, it's just bad. Like it i said the main thing Sony has going for them is that the PS3 is actually selling pretty well at $400 because they can't afford the pressure to lower it right now.
currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X