RolStoppable said: Nintendo actually talks about core and expanded audience. "Core" being the people who played videogames before Wii and DS and "expanded audience" being the people who became interested in videogames due to the Wii and the DS.
The hardcore/casual categorization was coined by the people who want to disregard Nintendo's success, usually their competition and fans of non-Nintendo systems (either gaming journalists or regular gamers). But actually hardcore and casual should be used to describe the time dedicated to play videogames. What types of games are played is irrelevant. |
Nintendo actually talks about core and casual.
Here's Reggie telling us all about it:
http://www.destructoid.com/reggie-meat-man-fils-aime-says-the-core-gamer-is-insatiable--106822.phtml
"The gaming enthusiast that buys a tremendous amount of games is truly insatiable. As an example, in March, we launched “Super Smash Bros. Brawl.” In April, we launched “Mario Kart.” In later April, we launched “Wii Fit.” Then, in July, at E3, they say, “where are the games?” They say they want the next Mario game. “Super Mario Galaxy” isn’t even a year old yet. We believe today that we have shown a plethora of games and genres that can satisfy the most casual to the most core. Even that doesn’t seem like it’s enough."
In fact, here he even seems to be taking it a step further, and suggesting that a core gamer is someone that buys a tremedous amount of games...
Edit:
In fact, there's tons of this. Here is Reggie on core and casual Wii Fit gamers:
http://wii.ign.com/articles/853/853258p1.html
IGN: We don't think you will have any trouble hitting the casual sector, but what about the hardcore? Are you going after them with Wii Fit, too?
Reggie Fils-Aime: We absolutely will. We've seen the core consumer have just as much fun playing Wii Sports as the casual gamer. We expect the core to be thrilled with Wii Fit because it has such a wide range of experiences. It's more than just the aerobic or stretching exercises -- there are quite a number of other mini-games, if you will, embedded in the software that we think will speak to the core consumer.
He doesn't mention anything about time spent playing, just that mini-games will speak to the core consumer, and so on.