@ BenKenobi88
And why the heck are they only using 30%? Why don't they use 100?
Based on their comments it's more like 10% of the available SPE potential.
That's not how games development works. Most game companies adapt existing engines for a new platform, they pre-plan what kind of game specs they will use (with any new system this may be well below or above expectations and is dependent on competence as well, how flexible are developers towards adapting to new technologies, or how rigid are they regarding their old ways of game design?). The PS3's Cell processor is radically different as compared to previous processors, so game engines also need to be radically adapted to get the most out of the cell processor. Basically developers have to break up their old engines into smaller parts, so that many tasks are running simultaneously. (At some tasks the SPEs are up to 20-40 times faster than previous solutions)
Think about this as highways allowing auto-pilot controlled cars at up to 1000 MPH, but existing cars can only achieve about 200 MPH. Building better specced cars takes time.
Obviously the developers are impressed by the Cell processor. IMO rightly so!