Oh, Bloomberg! As predicted, many places, such as Bloomberg, are reporting the DSi as a competitive response to PSP and iPhone.
The third version of the DS is aimed at protecting Kyoto, Japan-based Nintendo’s dominance in portable gaming as Sony adds features to the PSP and Apple Inc. enters the market with iPods and iPhones that can play motion-sensing games. In August, Nintendo forecast it will sell 30.5 million handheld machines this fiscal year, twice as many as Sony’s projected PSP sales.
I’m convinced a big secret to Nintendo’s success is no one ever studies the company seriously. They lazily place Nintendo’s actions within a cookie cutter hole inside current Conventional Wisdom. When competitors do this, they get creamed by Nintendo. But when companies seriously study Nintendo’s success, as Sega did during the 8-bit generation, or Sony did during the 16-bit generation, we end up with the Sega Genesis and Sony PlayStation.
Bloomberg then reports that investors are unhappy with DSi and, as a result, the Nintendo stock falls. Nevermind the fact that all Asian stocks are being hit now, look at Toyota’s stock for example, I haven’t heard any unhappiness from investors with the DSi. In fact, many of the investors had an idea of what to expect as the DSi was slated to make its appearance earlier.
It is perfectly understandable that the first DS caused confusion. It became less so with the Wii. But by this time with DSi, Nintendo is clearly following a pattern. They even state and point out their strategies in their speeches and have been for years. The result: others still don’t get it.
People wonder why there is a financial crisis. Look at these baboons in the financial market and their total lack of critical thinking. They aren’t thinkers. They throw currency exchange rates around, declare that to be an ‘analysis’, and call it a day! When you have people so overpriced in salaries for what they do, which seems to be universal in much of the financial sector, there is no doubt a shakedown is bound to occur.
Nintendo might as well not bother explaining their strategy. It’s not like anyone listens to them anyway.
Nintendo: “We are doing the Blue Ocean Strategy!”
Analysts: “Nintendo is aggresively going against competitors…”
Nintendo: “Every Wii put on the shelves disappears. We have no idea how deep the demand is!”
Analysts: “There is no way the demand is that high. What Nintendo is really doing is shipping most those Wii units to Europe because the dollar is so low against the Euro. Currency exchange rates define Nintendo’s actions!”
Nintendo: “We are following the strategy of disruption!”
Analysts: “What the hell is Nintendo doing? We just cannot understand… Oh, I know… Casual games! Yeah!!!”
