| deathcape said: dude...better storage..is not making people who dont know about gaming..suddenly want to play games..Gnizmo.. you should look at it objectively..you think blue ocean is slapping whatever you want onto it..no..
blue ocean is incorporating things into it..to interest people into buying your product..adding NEW values..
games always became biger..bluray or harddrives won't make non-customers suddenly become core customers
if you paid any attention..Dream Cast and PS1 could be called blue ocean..but nothing out now besides DS and Wii are blue ocean (wii being disruptive additionally)
also..I'd like to add this new text from malstrom
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I have aperfectly clear idea of what blue ocean is. Nintendogs, Brain Age, Wii Sports, Wii Fit, and Wii Play are blue ocean. You claim blu-ray doesn't make new people want to buy it, and that is flat out wrong. People bought a PS3 simply because it could play blu-ray. Thats not blue ocean though? But a .3 megapixel camera (which is far worse than modern cell phone cameras) is? Who will buy it just to have a shitty camera and a gimped version of photoshop?
My exact claim is that slapping something new on an existing product does not make it blue ocean suddenly. You need to offer an entirely different experience from your competitors to pull a blue ocean move off. You have to move away from what they are doing and move into your own space within the market. Copying features found on existing products cannot be blue ocean. These new features are ripped straight from their competitors in the iPhone and the PSP.
Oh and for the record no, the Dreamcast and Playstation were not blue ocean. They were both just beefier versions of existing products with tech upgrades that did not have mass appeal outside the core video game market. The core gamer market has huge overlap with technophile markets which causes a lot of these new gadgety features to fail to appeal to a broader demographic (blu-ray, MP3 playing, HD videos on demand, etc).
