It sold 38 million units.[Handheld]

OT

I doubt it would include a camera, but it still makes sense.

 Well, I don't see why you avoid that blog. There are rumors about a new DS with non-gaming functions and the three phases of the Blue Ocean were long ago explained by him, and now we see they fit perfectly to what's going on with the DS.

If you are talking about the PSP, the difference would be that the DS first objective was to attract gamers and non gamers who wanted to play but couldn't. This third model is to attract those who are not interested in gaming but with the Blue Ocean qualities of the DS it'd be easier for them to play. The PSP on the other hand attracted a lot of this people since the beginning but many of them are still not interested in gaming.

 There have been rumors about a new DS for well over a year now. These newest batch are the least credible and the worst of the bunch. The PSP, iPhone, and iPod touch are all currently battling over the mrket for people who aren't interested in a game machine. The market is generally pretty small because it is mostly technophiles that buy high-end gadgets to do simple things.

 The reason I avoid the blog is because the guy demonstrates his inability to think clearly on anything related to Nintendo very often. Notice his bottom part where he rants about the DS not competing with products going after the exact same market because Nintendio used the words "blue ocean." Should this rumor prove true than it is absolutely to try and force Apple and Sony further out of the handheld space. He is the worst kind of blind fanboy and I just can't stand to read the crap they spew.

 Edit: Oh and the DS hardly fits well into this "three phase blue ocean" strategy. The DS and DS lite only fit that mold if you kidn of force them into it. The DS lite is a simple hardware revision as has been seen a thousand times with Nintendo handhelds. Was the GBA SP part of some strange blue ocean strategy? What about the Gameboy Color? Gameboy Pocket? Top loading NES? Redesigned SNES? Unlikely, but I am certain Sean would have some stupid arguement to claim it was in hindsight.

 @Sephiroth
Yes, they sold 38 million units in the same time frame Nintendo sold over 80 million. The PSP is a success by any rational definition, but it is still being curb stomped by the DS. Why change to an inferior marketing strategy?

 There have been rumors about a new DS for well over a year now. These newest batch are the least credible and the worst of the bunch. The PSP, iPhone, and iPod touch are all currently battling over the mrket for people who aren't interested in a game machine. The market is generally pretty small because it is mostly technophiles that buy high-end gadgets to do simple things.

 The reason I avoid the blog is because the guy demonstrates his inability to think clearly on anything related to Nintendo very often. Notice his bottom part where he rants about the DS not competing with products going after the exact same market because Nintendio used the words "blue ocean." Should this rumor prove true than it is absolutely to try and force Apple and Sony further out of the handheld space. He is the worst kind of blind fanboy and I just can't stand to read the crap they spew.

 Edit: Oh and the DS hardly fits well into this "three phase blue ocean" strategy. The DS and DS lite only fit that mold if you kidn of force them into it. The DS lite is a simple hardware revision as has been seen a thousand times with Nintendo handhelds. Was the GBA SP part of some strange blue ocean strategy? What about the Gameboy Color? Gameboy Pocket? Top loading NES? Redesigned SNES? Unlikely, but I am certain Sean would have some stupid arguement to claim it was in hindsight.

 @Sephiroth
Yes, they sold 38 million units in the same time frame Nintendo sold over 80 million. The PSP is a success by any rational definition, but it is still being curb stomped by the DS. Why change to an inferior marketing strategy?

Nintendo has worked with a camera before, and they could use it for gaming purposes too for those who are not interested in gaming. I think is very possible.

Soma said:

I don't know man, I don't know much about the Blue Ocean and Disruption but I don't see Nintendo competing with the exact same market as Sony or Apple.  Remember on E3 where they said were testing the DS in airports or other stuff for cooking? None of the competitors do something similar to this. While the PSP and iPhone are very similar, the DS is different and therefore attracts different consumers.

The redesigns you talk I don't see them as Blue Ocean because they didn't offer something entirely different than it's predecessors, and only attracted current customers.

@ Vaza

I agree, piracy is strongly affecting DS software sales and something must be done.

The DS is different in that it does not offer much of anything outside of video games. Redesigning the DS to do more than just play video games (pictures, movies,  music, tc) is moving into the space occupied by the PSP and iPhone. It is not a blue ocean move at all. It is a direct attack against competitors.

 If you don't see the redesigns I am talking about as blue ocean, then you can't possibly see the DS lite as a blue ocean move either. All it did was offer upgraded tech which is the exact same thing the GBA SP, and Micro offered (longer battery life, brighter screen, etc). To push my point further you can look at the PSP slim as well. Is the PSP suddenly going for a blue ocean strategy and trying to force Nintendo out of that space?