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Gnizmo said:

The DS is different in that it does not offer much of anything outside of video games. Redesigning the DS to do more than just play video games (pictures, movies,  music, tc) is moving into the space occupied by the PSP and iPhone. It is not a blue ocean move at all. It is a direct attack against competitors.

 

 If you don't see the redesigns I am talking about as blue ocean, then you can't possibly see the DS lite as a blue ocean move either. All it did was offer upgraded tech which is the exact same thing the GBA SP, and Micro offered (longer battery life, brighter screen, etc). To push my point further you can look at the PSP slim as well. Is the PSP suddenly going for a blue ocean strategy and trying to force Nintendo out of that space?

 

 

 First bolded:

But what about the experiments as an agenda or cooking? Also, does the iphone has a camera?

Second bolded:

Hmmm, thinking about it you're right, I don't see the DS Lite as Blue Ocean either, while I understand many people like the change it's difficult to see that change alone convinced people to buy the product. As far as I know the DS sales exploded when games like Nintendogs and Brain Training were put on the market.



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