Why a New DS makes sense

[Soma]

Gnizmo said:
This reminded me why I avoid that blog. So the way the DS is going to attract more people to buying their system is to add a bunch of non-game related multimedia functions? Sounds awfully similar to a strategy some other company used once upon a time. Anyone remember how that ended up for them?

 

 Well, I don't see why you avoid that blog. There are rumors about a new DS with non-gaming functions and the three phases of the Blue Ocean were long ago explained by him, and now we see they fit perfectly to what's going on with the DS.

If you are talking about the PSP, the difference would be that the DS first objective was to attract gamers and non gamers who wanted to play but couldn't. This third model is to attract those who are not interested in gaming but with the Blue Ocean qualities of the DS it'd be easier for them to play. The PSP on the other hand attracted a lot of this people since the beginning but many of them are still not interested in gaming.