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Forums - Microsoft - MS investing "tens of millions" in advertising in UK

DirtyP2002 on 22 September 2008

Microsoft to spend millions in the UK

Monday, September 22 2008, 11:53 BST

By Liam Martin

Microsoft is planning a mass marketing campaign to promote the Xbox 360, according to UK boss Neil Thompson.

The company is to spend "tens of millions" in the UK on promotional material to encourage people to buy the 360 in the run-up to Christmas.

Senior regional director of Microsoft UK Neil Thompson told MCV: "We think that for high definition entertainment Xbox is first choice. We've been talking to all of our retail partners about what we're doing at Christmas and we've been very bold and ambitious about how successful we think we can be.

"Once you get to the price points we're now at, the mass market can see the opportunity to step into the HD world. On marketing we'll spend tens of millions - we're going to engage in a very bold promotional push from now until Christmas."

The statement comes a week after Microsoft announced a European price cut on the 360, making it cheaper than the Wii.
Source: http://www.digitalspy.co.uk/gaming/a130804/microsoft-to-spend-millions-in-the-uk.html


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Phrancheyez on 22 September 2008

Tens of millions? What's that for MS..like 1/1000th of their advertising budget? Good luck to them..but PS3 is still gonna beat them.



darthdevidem01 on 22 September 2008

They said the same thing when 360 was dropped to aprice lower than the wii in spring + @ the GTA 4 launch



All hail the KING, Andrespetmonkey

SamuelRSmith on 22 September 2008
Phrancheyez said:
Tens of millions? What's that for MS..like 1/1000th of their advertising budget? Good luck to them..but PS3 is still gonna beat them.

 

 We're talking UK, here.



SamuelRSmith on 22 September 2008
kowenicki said:
Good for them, i hope it works.

I actually saw a Microsoft ad the other day promoting the new price point. First one I had seen from Microsoft (rather than a third party) for a while.

 

They also have that Infinite Undiscovery advert which advertises it at being "from £129.99". What a killer price. Very nice layout for the ad, aswell. Easily catches the eye.



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DirtyP2002 on 22 September 2008
darthdevidem01 said:
They said the same thing when 360 was dropped to aprice lower than the wii in spring + @ the GTA 4 launch

 

 That was the last time I saw a Xbox360 ad in Germany. There is almost no advertising here, talking about Germany. But let's guess 30 million is quite something for advertising. But MS needs to sponsor one major football-event. That is what sells in Europe. European Championship was a great opportunity imo.



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Barozi on 22 September 2008
DirtyP2002 said:
darthdevidem01 said:
They said the same thing when 360 was dropped to aprice lower than the wii in spring + @ the GTA 4 launch

 

That was the last time I saw a Xbox360 ad in Germany. There is almost no advertising here, talking about Germany. But let's guess 30 million is quite something for advertising. But MS needs to sponsor one major football-event. That is what sells in Europe. European Championship was a great opportunity imo.

Actually there was a 360 ad for Beijing 2008 :P



SamuelRSmith on 22 September 2008
kowenicki said:
SamuelRSmith said:
kowenicki said:
Good for them, i hope it works.

I actually saw a Microsoft ad the other day promoting the new price point. First one I had seen from Microsoft (rather than a third party) for a while.

 

They also have that Infinite Undiscovery advert which advertises it at being "from £129.99". What a killer price. Very nice layout for the ad, aswell. Easily catches the eye.

Thats the one i meant.  It is clear and to the point.... much like the majority of PS3 advertising....

 

 

 I know you're joking, but I loved the launch ads! Though, mainly 'cause it got me out of a media lesson (someone brought the ad up, and we spent the lesson talking about it... I was the only one who knew it was for the PS3).



DirtyP2002 on 22 September 2008
Barozi said:
DirtyP2002 said:
darthdevidem01 said:
They said the same thing when 360 was dropped to aprice lower than the wii in spring + @ the GTA 4 launch

 

That was the last time I saw a Xbox360 ad in Germany. There is almost no advertising here, talking about Germany. But let's guess 30 million is quite something for advertising. But MS needs to sponsor one major football-event. That is what sells in Europe. European Championship was a great opportunity imo.

Actually there was a 360 ad for Beijing 2008 :P

 

 ernsthaft? Translation: really?

never watched it. But MS in general is doing much less marketing here than Sony or Nintendo. Sony has got the champions league, which is huge, and there are several ads for Wii and DS.



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Bitmap Frogs on 22 September 2008
Phrancheyez said:
Tens of millions? What's that for MS..like 1/1000th of their advertising budget? Good luck to them..but PS3 is still gonna beat them.

 

UK.





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