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kowenicki said:
Good for them, i hope it works.

I actually saw a Microsoft ad the other day promoting the new price point. First one I had seen from Microsoft (rather than a third party) for a while.

 

They also have that Infinite Undiscovery advert which advertises it at being "from £129.99". What a killer price. Very nice layout for the ad, aswell. Easily catches the eye.