MS investing "tens of millions" in advertising in UK

[DirtyP2002]

Barozi said:

DirtyP2002 said:

darthdevidem01 said:
They said the same thing when 360 was dropped to aprice lower than the wii in spring + @ the GTA 4 launch

 

That was the last time I saw a Xbox360 ad in Germany. There is almost no advertising here, talking about Germany. But let's guess 30 million is quite something for advertising. But MS needs to sponsor one major football-event. That is what sells in Europe. European Championship was a great opportunity imo.

Actually there was a 360 ad for Beijing 2008 :P

 

 ernsthaft? Translation: really?

never watched it. But MS in general is doing much less marketing here than Sony or Nintendo. Sony has got the champions league, which is huge, and there are several ads for Wii and DS.