Bodhesatva said:
Of course they could still hide it. Why couldn't they hide it? Here's the crux of your argument, and I think it's incorrect. I'm asking this question seriously, Alb: why couldn't Microsoft continue to hide it? |
Saying the failure rate was 3 % then 3-5% when they know it's much higher is lying. Repeatedly saying that the failure rate was normal when it clearly isn't is lying. I could go on but it's basically in the same vein as that so no reason to. While it's good they finally did the right thing there is a diminishing return to it's impact (or should be).
I'll use a couple comparisons to illustrate what I mean. It's good when a criminal fesses up to a crime to the police. However, how that is received depends on whether the criminal came forward on his own, and whether he tried to lie to cops for a time. A criminal who has to be caught, and then lies is going to find a much harsher deal than one who turns himself in and tells the truth from the get go. Similarly, from a besieger's standpoint it is good when the besieged give up. Again though the besieged will find a very different reception if they willing surrender at the start or if they wait as long as possible before finally being forced to surrender. Both are good yet they cause entirely different responses. Arguing over whether it was good for MS to do this is missing the point.
MS having to spend over $1 billion to fix the problem simply reveals the magnitude of the problem not the magnitude of MS' concern for customers (except as it relates to customers buying more 360's). If the enormity of the error is the determinant of how much a company should be praised then essentially the bigger a company screws up (while still being to afford to fix it) the more praise they should get. By that argument Ford should be praised above all others since back in the late 70's they recalled more cars than they sold. That works for prodigal sons, not so much for businesses.
They could still hide it of course, I'm not saying they couldn't. What happened was they missed their units shipped goal by almost 25% and their sales goal by 30-35% (assuming they planned to sell most of what they planned to ship). Also they saw an opportunity to fiddle with the numbers to make their goal of being profitable next year possible. While I'm not certain it will increase sales they need to do something, the Elite isn't working, an early price cut would ruin their chances of being profitable (something they may still sacrifice), and as more people buy 360's, and as those already bought age, the RRoD issue is becoming ever bigger. The cost-benefit analysis of continuing to hide it changed so they decided to stop hiding it.
Again, it is good when a company owns up to a mistake. I'm just saying it's something we should expect them to do when the error is realized not when lying and obfuscating no longer carries a net benefit. I know companies are there to make money and I know doing this can at times work, but if we don't expect more of companies then why should they expect more of themselves?
Lastly, I expected to be smothered but by cuteness. I know I haven't been the cutest but then it's not my posting signature
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