1,2,3,4.....

 I guess you are misinformed if it was not for their other divisions sony would be broke now.

They had to file in a new bank loan a few months ( about 200 billion yen I think it was) ago to finance everything they loose on the ps3.

If Sony fails on the ps3 and the sales of the psp will not pickup sony will have a problem with their gaming division and sony will end up being an other sega. 

You know what, besides the price cut, everyone has that this year. It's nothing special. It's all about Who, when and where.

Price Cut: This can only help a little. We see something similar with the 360. It's sales are also dropping off. This is becuase it's still too expensive for most. PS2 was at 300 dollars I beleive at launch. The Wii is the only one under this price. That, and Sony's launch was less then steller.

Big Exclusives:Who doesn't have these. Nintendo has Brawl and Mario. Mircosoft has Halo 2 and GTA4. Sony has.......Kill Zone 2? Maybe MGS4. Sony's exlusives seem to be perseved as big hitters, but are any of them?

Holiday:And so does every other console. Chances are Wii will win the season just by the pure fact that everyone still wants one. Just pray they don't release Wii Sports 2.

To the whole Amazon sales are up by 2800% for PS3, I would like to state that when Microsoft announced the 3 year warranty for xbox360 the sales for 360 went up by 2400%, and now they are down to back where they started before the announcement.

The sales in Europe are still there and the PS3 is still number 1 on Amazon.
Sega didnt have any other divisions and had a much, much, much smaller bank ballance than Sony does just cause they filed a loan doesnt mean anything every company needs to file a loan sometime in their life time even the most profitable. IF Sony were to go bankrupt the Japanese government has to give them a no interest loan so they can get back on their feet if they are or look like a good company i.e Sony, Nintendo, Toshiba etc.
Sega hadnt been profitable for a long time before the Dreamcast and it was the final nail in the coffin.

 I am more than happy to invite you to my weekly threads about sales charts in UK. So far PS3 isn't selling very much software at least. So no the sales isn't there in EU.

They are still selling at a steady rate in Europe the last recorded weekly sales on this site say the PS3 sold 24594 more than the 360's 19987 (week ending July 8th). There isn't a software sales chart for Europe that i can find but the hardware sales are there and if the hardware are there there must be some software sales.Mybe not the great software sales that are needed but they will be there.