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Forums - Sales - Interesting NPD analysis

@ Sqrl

NPD LTD for the US:

Wii: ~11.4 million
360: ~10.7 million
PS3: ~5.1 million

Anyone know the July NPD LTD data for the PS2?



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales

Around the Network

PlayStation 2 - 41,120,000 As of Dec 31st, 07

http://kotaku.com/346301/whos-winning-the-console-war-in-the-us

We just need to work forward now.

Edit:

LTD for PS2 should be 42,552,000



To Each Man, Responsibility

Corrected Stats using exclusively NPD data for consistency:

General Info:

8.08m PS2 owners have a Wii or about 70.88% of Wii owners.
7.66m PS2 owners have a 360 or about 71.59% of 360 owners.
4.26m PS2 owners have a PS3 or about 83.53% of PS3 owners.

NPD Console Data By Market:

Average Consumers

Wii: ~11.4 million - 41.91%
360: ~10.7 million - 39.34%
PS3: ~5.1 million - 18.75%

PS2 Owners

Wii: 8.08 million - 40.40%
360: 7.66 million - 38.30%
PS3: 4.26 million - 21.30%

Stats:

PS2 owners:

Are  3.60% less likely to buy a Wii than the average consumer
Are  2.64% less likely to buy a 360 than the average consumer
Are 13.60% more likely to buy a PS3 than the average consumer

Will upgrade to a Wii - 40.40% of the time they upgrade.
Will upgrade to a 360 - 38.30% of the time they upgrade.
Will upgrade to a PS3 - 21.30% of the time they upgrade.

edit: reformatted for clarity


 



To Each Man, Responsibility
Sqrl said:

Interesting, anyone happen to know the PS2 user base in the US according to NPD? Using NPD numbers is best since this is NPD polling.

For now I will use VGC #'s which have NA at 48.45m PS2 owners and an estimated 43.61m PS2 users in the US. Therefor in the US:

8.29m PS2 owners have a Wii or about 61.30% of Wii owners.
7,85m PS2 owners have a 360 or about 64.12% of 360 owners.
4.36m PS2 owners have a PS3 or about 78.61% of PS3 owners.

The Wii accounts for 40.43% of upgrades*.
The 360 accounts for 38.30% of upgrades*.
The PS3 accounts for 21.28% of upgrades*.

*Where an "upgrade" is a console hardware purchase made by an existing PS2 owner.


Yay! If I wasn't on my Wii browser I would bring up some past posts of mine where I guessed a minimum of 60% of Wii owners will own (or have owned) a PS2.



This is interesting. Does anybody knoe hou this data was collected by NPD?



"Let justice be done though the heavens fall." - Jim Garrison

"Ask not your horse, if ye should ride into battle" - myself

Around the Network
Sqrl said:

Corrected Stats using exclusively NPD data for consistency:

General Info:

8.08m PS2 owners have a Wii or about 70.88% of Wii owners.
7.66m PS2 owners have a 360 or about 71.59% of 360 owners.
4.26m PS2 owners have a PS3 or about 83.53% of PS3 owners.

The Wii accounts for 40.40% of upgrades*.
The 360 accounts for 38.30% of upgrades*.
The PS3 accounts for 21.30% of upgrades*.

*Where an "upgrade" is a console hardware purchase made by an existing PS2 owner.

NPD Marketshare:

Wii: ~11.4 million - 41.91%
360: ~10.7 million - 39.34%
PS3: ~5.1 million - 18.75%

PS2 Upgrade Market Share:

Wii: 8.08 million - 40.40%
360: 7.66 million - 38.30%

PS3: 4.26 million - 21.30%

I get almost the same data

Taking NPD's figures:

41,120,000

+
January 264K
February 281K
March 216K
April 124K
May 133K
June 189K
July 156K

= ~42,483,000

~71.5% of 360 owners also own a PS2.
~69.0% of Wii owners also own a PS2.
~83,3% of PS3 owners also own a PS2.

Now it would be interesting to know what percentage of GameCube owners also own a Wii and what percentage of XBox owners also own a 360. Or IMO better even what percentage of all past owners (considering for instance the Wii is backwards compatible with the GameCube).

 

PS2 owners are:

 ~3.60% less likely to buy a Wii than the average consumer
 ~2.64% less likely to buy a 360 than the average consumer
~13.60% more likely to buy a PS3 than the average consumer

This I don't agree with, those PS2 owners who also owned a GameCube or XBox next to a PS2 have likely already upgraded towards a 360 or Wii due to reasons I mentioned earlier and are IMO far more likely to do so than those who didn't own a GameCube or XBox in the past next to a PS2.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales

MikeB said:

I get almost the same data

Taking NPD's figures:

41,120,000

+
January 264K
February 281K
March 216K
April 124K
May 133K
June 189
July 156

= 42,483,000

~71.5% of 360 owners also own a PS2.
~69.0% of Wii owners also own a PS2.
~83,3% of PS3 owners also own a PS2.

Now it would be interesting to know what percentage of GameCube owners also own a Wii and what percentage of XBox owners also own a 360.

 

PS2 owners are:

 ~3.60% less likely to buy a Wii than the average consumer
 ~2.64% less likely to buy a 360 than the average consumer
~13.60% more likely to buy a PS3 than the average consumer[/quote]

This I don't agree with, those PS2 owners who also owned a GameCube or XBox next to a PS2 have likely already upgraded due to reasons I mentioned earlier and are IMO far more likely to do so than those who didn't own a GameCube or XBox in the past next to a PS2.

 

Your February number is the PS3 number.  PS2 for February was ~352k.  Source

As for the GC and Xbox data I agree it would be nice but its not required.  The GC and Xbox ownership is a characteristic of the PS2 users at large, knowing the GC and Xbox data would allow us to give a breakdown to see how much it effected it but the overal less/more likely numbers would remain the same.  If you are willing to accept the validity of the NPD poll then the numbers are a natural conclusion.



To Each Man, Responsibility

I own a ps2 wii and 360.



28% gone hd console though :)



Where did you get this data Bod? Cause I wouldn't be surprised if NPD gathered this data a number of months ago which means you should use the install base at that time.