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Forums - Sales - Do you think China will be the fourth market soon?

@Pristine: Mmm... So what the russian prime minister is now up to?



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

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Other than the piracy reason... I can see it happenning...



4 ≈ One

Let's assume piracy wouldn't be an issue, which company would have the advantage in china? Sony, MS or Nintendo?



Imagine not having GamePass on your console...

Pristine20 said:
mrstickball said:
It will take a paradigm shift in the way video game companies think, in order to penetrate the market(s).

The issue with China, and other markets that pirate, is that pirating is....Very cheap to do. Video games cost $60 USD, or equivalent in most countries, but Chinese consumers don't have that kind of disposable income on games. But they aren't adverse to gaming, so they find the cheapest medium - pirated games, or PC games.

If I was a big whig at MS, Nintendo or Sony, I would find a way to reasonably sell games in those markets, and allow them onto the various network services.

One of the interesting things in China has been the emergence of the Western movie market. Once, it was a meaningless, useless market that drew very little money into the movie companies. Tickets to Chinese movie theatres are very cheap - around 50 cents (compared to $7.05 or so in the US), so profits are very low.

But production and distribution companies have been working on improving sales. And guess what? China now has multiple movies that gross $10m in revenue, despite piracy, and every other thing. Heck, Kung Fu Panda grossed over $20m by early July! It shows that the market, given the right conditions (good movies, cheap prices) can flourish.

If video game companies are making $0 from there, why not offer games at $5-10 prices, and sell them? It would most likely combat piracy by providing the legitimate, online-allowed game at near-pirate prices...And I can guarantee that when China actually had a better, less pirating economy, you'd still have the gamers there, so when the prices go up, they can deal with them.

very good points...

I think Russia or the new USSR (if Putin suceeds) may end up as the new market before China.

 

No USSR's lol. We've been there already... I was born in the USSR, by the way. Piracy is stong in both countries, really... Russia, however, is far far closer to becoming the new market.

Also, Medvedev.

 



@Xen: Hey, there's a song about you!



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

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^Back in the USSR ? :P



I personally suspect that there will be explosive growth in China and India over the next two generations ...

Part of the reason for this is the economy is growing amazingly rapidly and unevenly which means that there will be (potentially) over 100 Million households in this area of the world who can afford the luxury of a (reasonably) inexpensive gaming device. The other part is that the progression of lower cost (and more difficult to pirate) downloadable games will start to reduce the impact of piracy in this region of the world.



Xen said:
A country that makes Vii's and POPstations can't be the new market.

 

and don't for get Paga




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Not yet, I think that South America and Latin America are becoming more prominent as well. It is basically a race to see what all the markets become. Latin America might just be roped into American/Canadian sales but South American might not.



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Xen said:
Pristine20 said:

very good points...

I think Russia or the new USSR (if Putin suceeds) may end up as the new market before China.

 

No USSR's lol. We've been there already... I was born in the USSR, by the way. Piracy is stong in both countries, really... Russia, however, is far far closer to becoming the new market.

Also, Medvedev.

 

I think Eastern Europe, as a whole, is poised for a lot of growth. It seems that movies, as a form of entertainment, has preceeded console growth. And guess what? Eastern Europe has been growing quite considerably as of late. There is a TON of awesome talent in Poland, Hungary, and CIS nations for new growth in terms of production. And consumption is also growing in those markets, it seems.

Did anyone see the most recent news about the emergence of Brazil as a new economic power due to it's ability to become the worlds largest exporter of food? That could bode very well for the Brazillian economy....And consoles have always been big there.

So I think the 4 critical emerging markets to look at, in order of importance, are:

  • China
  • CIS/Eastern Europe
  • India
  • Brazil

It will be neat if we can begin to get more solid information from those areas...Does anyone have any info as to why, or when, China could remove the ban on legal consoles? It seems odd that they make them, but can't use them.

 



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