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Forums - Microsoft - Analyst: Pending 360 Price Cut Could 'Significantly Impact' Hardware Sales

reask on 06 August 2008

According to UBS analyst Ben Schachter, Microsoft is going to cut the prices across their 360 hardware lineup next month in order to slow Sony's momentum.

 

 

Last week a fairly strong rumor of another Xbox 360 price cut (across all SKUs) made waves across the web. UBS analyst Ben Schachter is now on board and believes this September will indeed see price cuts between $50 and $80 for all Xbox 360 hardware models.

Full story here.

 

http://www.gamedaily.com/articles/news/analyst-pending-360-price-cut-could-significantly-impact-hardware-sales/?biz=1

 



 

 

 

 

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kingofwale on 06 August 2008

>in order to slow Sony's momentum.


what momentum are we talking about here???



Soriku (Feb 10/08): In 5 years the PS3/360 will be dead.

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Original cast: Badonkadonkhr, sc94597 allaboutthegames885, kingofwale, Soriku, ctk495, skeezer, RDBRaptor, Mirson,

Episode 1: OOPSY!
selnor: Too Human I even expect 3-4 mill entire life and 500,000 first day. GoW2 ( expect 7 - 9 million entire life and over 2 mill first day), Fable 2 (expect 5-6 million entire life and 1.5 mill fist day) BK3 (expect 4 - 5 mill sales entire life and 1 mill first day).. Tales/IU/TLR should get to 2 or 3 million! post id: 868878
Episode 2:
Letsdance: FFXIII (PS3+360) first week in NA = 286K
According to pre-order rate in week 13 (post id: 2902544)
KZ2 on 06 August 2008

I hope PS3 does a counter punch and cuts consoles prices too within a couple of months just before the Xmas sales.



NNN2004 on 06 August 2008

great news.



YouCantStopMe on 06 August 2008

That analyst can significantly shut the F*ck up.



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WiiStation360 on 06 August 2008

This is why competitions is good for everyone. I love price wars.



KZ2 on 06 August 2008
kingofwale said:
>in order to slow Sony's momentum.


what momentum are we talking about here???

Reducing a 7.5 million lead down to a 5.5 million lead in under a year. 2 million more PS3's have sold over the past 40 weeks worldwide than X360.

It makes sense to strengthen your market in your strongest market in the US over your competitor.

 



KZ2 on 06 August 2008
YouCantStopMe said:
That analyst can significantly shut the F*ck up.

LOL.

 



Goddbless on 06 August 2008
KZ2 said:
kingofwale said:
>in order to slow Sony's momentum.


what momentum are we talking about here???

Reducing a 7.5 million lead down to a 5.5 million lead in under a year. 2 million more PS3's have sold over the past 40 weeks worldwide than X360.

It makes sense to strengthen your market in your strongest market in the US over your competitor.

 

Didn't the 360 have a 5.5mil lead when the PS3 launched?

 

Edit: According to this chart the 360 was at about 5.3mil when the Ps3 launched so in reality Sony hasn't really gained any ground at all. Unless you mean relative to when they were struggling badly last year. If so then yes they gained some ground but they really haven't passed the launch margin.



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KZ2 on 06 August 2008
Goddbless said:
KZ2 said:
kingofwale said:
>in order to slow Sony's momentum.


what momentum are we talking about here???

Reducing a 7.5 million lead down to a 5.5 million lead in under a year. 2 million more PS3's have sold over the past 40 weeks worldwide than X360.

It makes sense to strengthen your market in your strongest market in the US over your competitor.

 

Didn't the 360 have a 5.5mil lead when the PS3 launched?

 

Edit: According to this chart the 360 was at about 5.3mil when the Ps3 launched so in reality Sony hasn't really gained any ground at all. Unless you mean relative to when they were struggling badly last year. If so then yes they gained some ground but they really haven't passed the launch margin.

I am talking about when the gap between the X360 and PS3 was at its highest point. I said over the past 40 weeks reduced the gap from 7.5 million down to a 5.5 million. An average of the PS3 outselling X360 by 50 000 consoles per week for 40 weeks. 50000 *40 = 2 million.