Play Magazine has never, ever catered to anyone other than elitist techno-fetishists. I remember years ago when they proclaimed the first XBOX as the second coming of Christ even before the first tech demo and rarely if ever mentioned Nintendo software, unless it was some artsy gloss-job like P.N. 03. I believe the publication has changed hands since then, but I sincerely doubt their incessant snobbery has relented.
Honestly though, this is hardly a lone voice in the wilderness at this point. Every scared and sniveling acolyte of “hardcore” gaming has lambasted Nintendo’s success and will continue unabated until they either: 1) grow up, or 2) find a new and more secluded clique to join. This phenomenon occurs constantly in the realms of politics, religions, and academia. Though it’s no less childish or petulant within these circumstances, at least it usually concerns something more important than a silly game.