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Forums - Sales - EU/Others market severely overtracked?

Spectrumglr on 16 May 2008

in the light of US NPD numbers i find it difficult to believe that all of a sudden on a year to year basis EU/Others* HW market has become much bigger than NA/US...if we are to take VgChartz data as true EU/others Hardware sales are almost 2:1 compared to NA...while last year it NA market was even bigger than EU.

 

Any thoughts?

 

*EU/Others= Europe (European Union) + Rest of the world 



2008 year end sales (made in January 2008):

44.2 M 27.1 M 20.8 M

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Rock_on_2008 on 16 May 2008

I have no idea what the EU/Others refers to. Rest of the world outside of US and Japan, I assume.



*bleu-ocelot* on 16 May 2008

Are you refering to PS3 sales?



Spectrumglr on 16 May 2008
*bleu-ocelot* said:
Are you refering to PS3 sales?

no, i'm referring to the whole HW market...for instance i honestly find difficult to believe that x360 could sell 100k per week in EU/others and "just" 188k in US in a MONTH (=4 weeks) (BTW the same goes for PS3)...in just 1 year EU/others hw sales (compared to NA hw sales) have passed from 0,8:1 to 2:1: isn't it a bit strange? am i the only one that finds this strange?



2008 year end sales (made in January 2008):

44.2 M 27.1 M 20.8 M

TWRoO on 16 May 2008

Using VGC only the DS has any significant difference between others and Americas:

Hardware data for the period 05th Jan 2008 to 10th May 2008:

ConsoleWiiPS3X360PSPDSPS2 Total w/out DS
 Total
America
2,648,933
1,440,395
1,410,332
1,356,494
2,706,968
1,214,966
 8,071,120 10,778,088
Total Others
2,579,274
1,978,873
1,388,468
1,426,221
4,493,645
1,233,043
 8,605,879 13,099,524


The last 5 weeks show more of what you mean though:

Hardware data for the period 12th Apr 2008 to 10th May 2008:

ConsoleWiiPS3X360PSPDSPS2Total w/out DS
Total 
America
890,863
446,767
376,694
372,767
749,750
210,153
 2,297,244 3,046,994
Total Others
928,995
631,755
477,701
344,937
1,161,351
279,500
 2,662,888 3,824,239


Perhaps the US economy really is getting to the console market.
Also Nintendo were shipping more Wiis to Europe than America despite the shortages (until recently) due to the poor dollar, It looks like this will be changing soon though with (once more) almost 50% of supply going to America.

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drkohler on 16 May 2008

That is completely correct, your title should have read "NA severly overtracked". In case you haven't noticed, the $ is weak, economy is starting to struggle with higher gas/food prices/housing problems and NA sees the effects a few weeks/months before Europe. In the past weeks, I always thought that NA figures are on the high side here (not as dramatic as the NPD April numbers seem to imply for PS3/X360. People _are_ beginning to save money and go for the affordable console - Wii). Many people here have wondered why Sony only gave a target of 10M PS3's for this financial year - this is actually a reasonable forecast as they have already taken the sales slump due to a struggling economy into consideration (neither PS3 nor X360 are going to sell more consoles this year compared to last year once the ecomomy slump sets in hard).



Imthelegend on 16 May 2008

Remember how many countries are included in other/Europe. Sure the US is bigger than each of them but just maybe the rest of the world is starting to pass the US as the main area for gaming.



 


 

darthdevidem01 on 16 May 2008

Economy in US is going down....



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Munkeh111 on 16 May 2008

Our sales line up with HW shipment details, so I am going to guess that they are actually undertracked, as both the PS3 and 360 were overtracked in the US last month