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Forums - Sony - PALGN: LittleBigPlanet Preview - What a wonderful world

Reasonable on 16 May 2008
Kasz216 said:
Dallinor said:
bbsin said:
I wonder how Sony is going to market this casual-ish game...

All they have to do is run colourful ads with the really catchy soundtrack this game has.

The game will sell itself.


I disagree. I think you've got to explain it a bit more to get them more excited. I don't see colorful adds with catchy music moving a system to the casual crowd.

This is a game people aren't goign to know anything about. Without any explination it will just look like another platformer. Even while showing editor events I don't think it will come across what is going on. It might just look like a "Lemmings" type game.

Unless you already know a lot about LBP i can't see an add campaign like that working. 


We must be watching different Wii ads then.

I'm dressed in white in a nicely decorated room waving a stick with some mates... catchy music bit... oh look I've skipped a rope!

I actually agree LBP might struggle to find an audience - but I doubt advertising it will be difficult, it'll be getting existing PS3 owners to try it and the fact a lot of people who might like the ad will probably have a Wii and might not fancy the cost of a PS3 to get the game.

But it does look like the best game since Portal (which was for sure my GOTY - innovation first always in my book particularly if its linked to enjoyable gameplay and a cool experience) so I'm really hoping it breaks out from the mould and finds a huge audience.

 



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sparkit34 on 16 May 2008

This is the game that could get me to buy a PS3



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Mummelmann on 16 May 2008

I'm getting this as soon as I can, it looks and sounds incredible!



Lafiel on 16 May 2008

ofcourse a first day buy for me - together with MGS4 and FFXIII this game made me buy a PS3 in the first place



ameratsu on 16 May 2008

IGN also has a preview up...



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Borkachev on 16 May 2008

I disagree. I think you've got to explain it a bit more to get them more excited. I don't see colorful adds with catchy music moving a system to the casual crowd.

This is a game people aren't goign to know anything about. Without any explination it will just look like another platformer. Even while showing editor events I don't think it will come across what is going on. It might just look like a "Lemmings" type game.

Unless you already know a lot about LBP i can't see an add campaign like that working.

That's exactly the kind of ad that got people's jaws dropping for the game in the first place. Remember the skateboard level? A few seconds of watching the sackboys interacting with the world and each other and you understand intuitively what the game is about.

If I were running the LBP ad campaign, I'd just show 30 seconds of footage from that original English Garden level, plus the music, with no cuts. Maybe bring in the create/share aspects in later ads, but it's the visual style and the cooperative platforming that's going to draw in the mainstream audience.

What I hope they don't do is something like that Spike VG awards trailer. It tried to cram so much in with so many quick cuts that the whole thing just looked like a mess of scrolling through menus and waving at the screen. That's exactly the kind of thing they need to avoid.



obieslut on 16 May 2008

i predict the wii will copy this game like hell and make it sell well aswell



Yakuzaice on 16 May 2008
GodofWine said:

@ all the Sony Marketing comments...seriously...I haven't seen a PS3 commercial / PS3 Game commercial since...before christmas.

They could move so much more stuff if they spent a little (ok, a lot, no air time is cheap) on pushing their products through the chain, rather than relying on the pull of their brand....MGS4 / RFOM2 / LBP / SOCOM better be hyped to the masses.

(I thought Id see some Haze TV spots by now...sadly, I assume there will be no marketing for this one outside of internet sources....I also wonder 'what if' they actually tried to sell Warhawk...I didnt even know about this game until 2 months ago!!!!!! and I don't live in a cave).

Oh, and LBP looks to be fantastic (see, post on topic :) )

I've seen both Haze and GTA IV (where it only mentions the PS3) commercials in the past hour.  I guess we just watch different channels.

 



Bodhesatva on 16 May 2008

Regardless of sales and marketing direction, this game looks fantastic, and makes me very happy to have a PS3.



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Kasz216 on 16 May 2008
Reasonable said:
Kasz216 said:
Dallinor said:
bbsin said:
I wonder how Sony is going to market this casual-ish game...

All they have to do is run colourful ads with the really catchy soundtrack this game has.

The game will sell itself.


I disagree. I think you've got to explain it a bit more to get them more excited. I don't see colorful adds with catchy music moving a system to the casual crowd.

This is a game people aren't goign to know anything about. Without any explination it will just look like another platformer. Even while showing editor events I don't think it will come across what is going on. It might just look like a "Lemmings" type game.

Unless you already know a lot about LBP i can't see an add campaign like that working.


We must be watching different Wii ads then.

I'm dressed in white in a nicely decorated room waving a stick with some mates... catchy music bit... oh look I've skipped a rope!

I actually agree LBP might struggle to find an audience - but I doubt advertising it will be difficult, it'll be getting existing PS3 owners to try it and the fact a lot of people who might like the ad will probably have a Wii and might not fancy the cost of a PS3 to get the game.

But it does look like the best game since Portal (which was for sure my GOTY - innovation first always in my book particularly if its linked to enjoyable gameplay and a cool experience) so I'm really hoping it breaks out from the mould and finds a huge audience.

 


What on the Wii that has been advertised is as complicated as a game that's based mostly around level editors and online content. All the Wii games are really straightfoward.

Considering that to bring in the casual crowd your going to have to convince them to spend over 400 dollars I think you would need to stress the fact that the game has near infinite replayability due to user generated content.