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Kasz216 on 16 May 2008
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Reasonable said:
Kasz216 said:
Dallinor said:
bbsin said:
I wonder how Sony is going to market this casual-ish game...

All they have to do is run colourful ads with the really catchy soundtrack this game has.

The game will sell itself.


I disagree. I think you've got to explain it a bit more to get them more excited. I don't see colorful adds with catchy music moving a system to the casual crowd.

This is a game people aren't goign to know anything about. Without any explination it will just look like another platformer. Even while showing editor events I don't think it will come across what is going on. It might just look like a "Lemmings" type game.

Unless you already know a lot about LBP i can't see an add campaign like that working.


We must be watching different Wii ads then.

I'm dressed in white in a nicely decorated room waving a stick with some mates... catchy music bit... oh look I've skipped a rope!

I actually agree LBP might struggle to find an audience - but I doubt advertising it will be difficult, it'll be getting existing PS3 owners to try it and the fact a lot of people who might like the ad will probably have a Wii and might not fancy the cost of a PS3 to get the game.

But it does look like the best game since Portal (which was for sure my GOTY - innovation first always in my book particularly if its linked to enjoyable gameplay and a cool experience) so I'm really hoping it breaks out from the mould and finds a huge audience.

 


What on the Wii that has been advertised is as complicated as a game that's based mostly around level editors and online content. All the Wii games are really straightfoward.

Considering that to bring in the casual crowd your going to have to convince them to spend over 400 dollars I think you would need to stress the fact that the game has near infinite replayability due to user generated content.