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Forums - Sales - Famitsu Sales: Week 49, 2025 (Dec 1 - Dec 7)

IcaroRibeiro said:
PAOerfulone said:

The same games that Japanese players aren't buying or interested in?

It's not as simple as "Make a handheld and watch them come." You need to give them a reason to care, a reason to be invested long-term...

You need to give them GAMES! 

Otherwise, all they're doing is kicking the can down the road. The Vita's failure had nothing to do with not being able to run current gen games. The 3DS couldn't run current gen games either - Even less so than the Vita. That didn't stop it. Because the 3DS had stuff that no other system had: Exclusives. MAJOR exclusives. A handheld needs its own dedicated, unique library to entice players, otherwise its going to fail. 

Which audience is this handheld supposed to be targeted to? PS5 owners? They'll just get the game on their PS5 (or PS6) and call it a day.

PC Gamers? They'll just get them on their PC or Steam Deck.

Nintendo gamers? Any 3rd party games they want that aren't on Switch 1 or 2 - They'll just get them on any of the other two platforms I just mentioned, or Xbox. 

The decline of third party game sales in Japan is corresponding to a lack of offering to them in handheld form on Sony systems. Some IPs will recover naturally when offered in portable mode

Wii, Wii U, PS4 and PS3 had tons of exclusives and neither sold even 15 million. Playing portable is a huge deal for japanese people, Sony having a portable option is simply a must for japanese market, even if it only to play PS5/PS6 games 

I don't get the downplaying of software being a factor. Doesn't Nintendo benefit heavily from stuff like Pokemon being miles above in popularity than anything Sony have in Japan? Software plays an important role in which platform is popular in different countries. The reason Europe prefers PS5 is because the software on PS5 is more appealing for European markets than what is available on Switch 2, and the same is true for Switch 2 in Japan. Kirby Air Riders will likely be a bigger seller in lifetime sales than anything Sony has released in 5 years in Japan. Nintendo simply has more popular IP in Japan than Sony has. It seems to contradict reality to think that Japanese will care about games like God of War when they play those games on a handheld, and Switch 2 will have such a massive install base in Japan that fairly few popular Japanese third party games will skip Switch 2 to only focus on a PS handheld. Which means Sony would need to be incredibly aggressive in moneyhatting games to skip Switch 2 in the future, and if they started doing that Nintendo would just use their own massive warchest to moneyhat games to skip PS as well.

Last edited by Sephiran - 5 hours ago

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Sephiran said:

 

I don't get the downplaying of software being a factor. Doesn't Nintendo benefit heavily from stuff like Pokemon being miles above in popularity than anything Sony have in Japan? Software plays an important role in which platform is popular in different countries. The reason Europe prefers PS5 is because the software on PS5 is more appealing for European markets than what is available on Switch 2, and the same is true for Switch 2 in Japan. Kirby Air Riders will likely be a bigger seller in lifetime sales than anything Sony has released in 5 years in Japan. Nintendo simply has more popular IP in Japan than Sony has. It seems to contradict reality to think that Japanese will care about games like God of War when they play those games on a handheld, and Switch 2 will have such a massive install base in Japan that fairly few popular Japanese third party games will skip Switch 2 to only focus on a PS handheld. Which means Sony would need to be incredibly aggressive in moneyhatting games to skip Switch 2 in the future, and if they started doing that Nintendo would just use their own massive warchest to moneyhat games to skip PS as well.

Hardware is simply as important as software. If you want or need to play in handheld mode there are no games that will convince you to play in stationary mode

The rest of your post ir rather meaningless, because I never said Sony has any chance to sell like Nintendo in Japan, only that offering a handheld option is important for them to start selling a bit better. After all, the last stationary console to sell over 20 million units in Japan was the PS2

Vita with a shit library and no effort whatsoever sold 5.7 million in Japan. This is likely the current "real" PS5 sales in Japan, since it's abundantly clear the current sales are inflated due to imports

I believe a new PS6 and a PS6 portable are key to Sony keep having some significance in JP market. I believe they can coexist like PSP and PS3, just in a smaller scale (10~12 million for the portable, and 4~5 million for the stationary console) 



IcaroRibeiro said:
Sephiran said:

I don't get the downplaying of software being a factor. Doesn't Nintendo benefit heavily from stuff like Pokemon being miles above in popularity than anything Sony have in Japan? Software plays an important role in which platform is popular in different countries. The reason Europe prefers PS5 is because the software on PS5 is more appealing for European markets than what is available on Switch 2, and the same is true for Switch 2 in Japan. Kirby Air Riders will likely be a bigger seller in lifetime sales than anything Sony has released in 5 years in Japan. Nintendo simply has more popular IP in Japan than Sony has. It seems to contradict reality to think that Japanese will care about games like God of War when they play those games on a handheld, and Switch 2 will have such a massive install base in Japan that fairly few popular Japanese third party games will skip Switch 2 to only focus on a PS handheld. Which means Sony would need to be incredibly aggressive in moneyhatting games to skip Switch 2 in the future, and if they started doing that Nintendo would just use their own massive warchest to moneyhat games to skip PS as well.

Hardware is simply as important as software. If you want or need to play in handheld mode there are no games that will convince you to play in stationary mode

The rest of your post ir rather meaningless, because I never said Sony has any chance to sell like Nintendo in Japan, only that offering a handheld option is important for them to start selling a bit better. After all, the last stationary console to sell over 20 million units in Japan was the PS2

Vita with a shit library and no effort whatsoever sold 5.7 million in Japan. This is likely the current "real" PS5 sales in Japan, since it's abundantly clear the current sales are inflated due to imports

I believe a new PS6 and a PS6 portable are key to Sony keep having some significance in JP market. I believe they can coexist like PSP and PS3, just in a smaller scale (10~12 million for the portable, and 4~5 million for the stationary console) 

What i see the reality of the Japanese market:

Nintendo IP is incredibly popular, Sony IP fairly minor. When it comes to third parties, Japanese games dominate the console market in Japan, with fairly low sales for western studios there. That means that the only way for Sony to take meaningful market share from Nintendo in Japan is to aggressively pursue deals to make Japanese third party games exclusive to PS, and to skip Nintendo releases. It means they can't accept a situation where Final Fantasy, Dragon Quest, Resident Evil, Monster Hunter etc come out on Nintendo consoles if they want to be an alternative to Nintendo for more gamers in Japan. Basically Sony would need to recreate a PS1-PS2 era Japan, where every Japanese third party game came out on PS and skipped Nintendo consoles, i don't see that as a realistic future for the Japanese market. For every medium to major Japanese third party game that comes out on Switch 2, that is one less reason for Japanese gamers to buy a PS over a Switch 2. And the fact that Japan has seemingly fewer spec focused gamers than western markets also complicates things for Sony, because the PS handheld being better than the Switch 2 will matter less than the fact that it will also be more expensive than Switch 2 there from a sales perspective.



Sephiran said:
IcaroRibeiro said:

Hardware is simply as important as software. If you want or need to play in handheld mode there are no games that will convince you to play in stationary mode

The rest of your post ir rather meaningless, because I never said Sony has any chance to sell like Nintendo in Japan, only that offering a handheld option is important for them to start selling a bit better. After all, the last stationary console to sell over 20 million units in Japan was the PS2

Vita with a shit library and no effort whatsoever sold 5.7 million in Japan. This is likely the current "real" PS5 sales in Japan, since it's abundantly clear the current sales are inflated due to imports

I believe a new PS6 and a PS6 portable are key to Sony keep having some significance in JP market. I believe they can coexist like PSP and PS3, just in a smaller scale (10~12 million for the portable, and 4~5 million for the stationary console) 

What i see the reality of the Japanese market:

Nintendo IP is incredibly popular, Sony IP fairly minor. When it comes to third parties, Japanese games dominate the console market in Japan, with fairly low sales for western studios there. That means that the only way for Sony to take meaningful market share from Nintendo in Japan is to aggressively pursue deals to make Japanese third party games exclusive to PS, and to skip Nintendo releases. It means they can't accept a situation where Final Fantasy, Dragon Quest, Resident Evil, Monster Hunter etc come out on Nintendo consoles if they want to be an alternative to Nintendo for more gamers in Japan. Basically Sony would need to recreate a PS1-PS2 era Japan, where every Japanese third party game came out on PS and skipped Nintendo consoles, i don't see that as a realistic future for the Japanese market. For every medium to major Japanese third party game that comes out on Switch 2, that is one less reason for Japanese gamers to buy a PS over a Switch 2. And the fact that Japan has seemingly fewer spec focused gamers than western markets also complicates things for Sony, because the PS handheld being better than the Switch 2 will matter less than the fact that it will also be more expensive than Switch 2 there from a sales perspective.

Sony is actually the second biggest publisher in Japan right now. Their games sells well with Ghost, Spider Man, Gran Turismo, etc

The only bigger third parties I can think of are Monster Hunter, Final Fantasy and Dragon Quest. They lost Square, but the sales had already crumbled even when FF was exclusive 

What hinders Sony IPs to grown is the lack of them in handheld form

Sony already had its "PS1-era lite" with PS4. So many Japanese exclusive games and yet they got destroyed by 3DS and Switch

The simple answer is Japan like handhelds systems. With a handheld system Sony will grown again



The reality

PS1 - great sales
PS2 - fantastic sales
PS3 - good sales
PS4 - not bad but not good sales
PS5 - needs help


PlayStation really only had 2 good generations and since then has been on the decline. Ironically, their decline in Japan started when they started to shift away from their home market. This isnt a hardware issue, no one buys hardware to shelf it, they buy hardware to play on it.



我是广州人

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Ashadelo said:

The reality

PS1 - great sales
PS2 - fantastic sales
PS3 - good sales
PS4 - not bad but not good sales
PS5 - needs help


PlayStation really only had 2 good generations and since then has been on the decline. Ironically, their decline in Japan started when they started to shift away from their home market. This isnt a hardware issue, no one buys hardware to shelf it, they buy hardware to play on it.

PS3 and PS4 are only 1 million apart. I'd classify both as "need help"

Sony is declining in Japan since the late days of PS2. 7 of the 10 best selling years in Sony history belongs to 1997 to 2004 period, this period they used to ship 3 million units early

PSP released in 2005 and was an instant hit that removed sales from their home consoles. PS2 lost over 50% of its sales in a matter of 2 years of PSP in the market. PSP was the sucessor of PS2 in Japan, not the PS3. Even more so because of Monster Hunter crazy during ~2007 that pushed Sony again to sell 3 million units yearly 

Sony killing Vita is what made them lose JP market, for japanese people there is no "real" successor to PSP until this day. They all went to Nintendo with Switch. It's not a coincidence Nintendo IPs that were never that popular in Japan started to sell like crazy in Japan last generation, Zelda comes to mind



IcaroRibeiro said:
Ashadelo said:

The reality

PS1 - great sales
PS2 - fantastic sales
PS3 - good sales
PS4 - not bad but not good sales
PS5 - needs help


PlayStation really only had 2 good generations and since then has been on the decline. Ironically, their decline in Japan started when they started to shift away from their home market. This isnt a hardware issue, no one buys hardware to shelf it, they buy hardware to play on it.

PS3 and PS4 are only 1 million apart. I'd classify both as "need help"

Sony is declining in Japan since the late days of PS2. 7 of the 10 best selling years in Sony history belongs to 1997 to 2004 period, this period they used to ship 3 million units early

PSP released in 2005 and was an instant hit that removed sales from their home consoles. PS2 lost over 50% of its sales in a matter of 2 years of PSP in the market. PSP was the sucessor of PS2 in Japan, not the PS3. Even more so because of Monster Hunter crazy during ~2007 that pushed Sony again to sell 3 million units yearly 

Sony killing Vita is what made them lose JP market, for japanese people there is no "real" successor to PSP until this day. They all went to Nintendo with Switch. It's not a coincidence Nintendo IPs that were never that popular in Japan started to sell like crazy in Japan last generation, Zelda comes to mind

I actually just looked at the sales difference between PSP and Vita and had no idea the drop was that hard. I hope PS6 does better in Japan, competition is always a driving force for innovation and pricing. But, Sony will have their work cut out for them if they hope to pull things around in Japan. While hardware will be a huge factor, they really need software that's their own (not third party) that Japan will eat up.



我是广州人

There are three factors for success in Japan.

1) Having Nintendo games.
2) Being portable.
3) Being reasonably priced.

The more a platform has the higher its chance of success.



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