I think NSW needs Mario to push it ahead in EU

Worldwide estimates for October 2025

Link to the VGChartz article here.

Switch 2 Outsells PS5 as Sales Top 10M - Worldwide Hardware Estimates for October 2025

The Nintendo Switch 2 was the best-selling console worldwide with 1,373,214 units sold for October 2025, according to VGChartz estimates. The Switch 2 has sold 10.68 million units lifetime.

The PlayStation 5 was the second best-selling console with an estimated 1,310,367 units sold to bring lifetime sales to 82.53 million units. The Nintendo Switch 1 was the third best-selling console with an estimated 275,558 units sold to bring lifetime sales to 152.34 million units. The Xbox Series X|S came in fourth place with 149,849 units sold to bring its lifetime sales to 33.88 million units.

Switch 2 sales compared to the same month for the Switch 1 in 2017 are up by over 572,000 units as the Switch 1 sold 801,055 units in October 2017.

PS5 sales compared to the same month for the PS4 in 2018 are up by nearly 25,000 units, while the Xbox Series X|S compared to the same month for the Xbox One are down by nearly 373,000 units. PS4 sold 1,285,830 units for the month of September 2018 and Xbox One sales were at 522,597 units.

PlayStation 5 sales compared to the same month a year ago are up by 8,275 (0.6%). Xbox Series X|S sales are down by 150,475 units (-50.1%) and Nintendo Switch 1 sales are down by 409,999 units (-59.8%).

Looking at sales month-on-month, Nintendo Switch 2 sales are up by over 276,000 units, PlayStation 5 sales are down by nearly 202,000 units, Xbox Series X|S sales are down by over 16,000 units, and Nintendo Switch 1 sales are down by nearly 45,000.

2025 year-to-date, the Nintendo Switch 2 has sold 10.68 million units, the PlayStation 5 has sold an estimated 10.50 million units, the Nintendo Switch 1 has sold 3.69 million units, and the Xbox Series X|S has sold 1.89 million units.

Monthly Sales:

Global hardware estimates for October 2025 (Followed by lifetime sales):

1. Switch 2 - 1,373,214 (10,675,413)
2. PlayStation 5 - 1,310,367 (82,533,521)
3. Switch 1 - 275,558 (152,336,397)
4. Xbox Series X|S - 149,849 (33,876,317)

Weekly Sales:

Global October 11, 2025 hardware estimates:

1. PlayStation 5 - 335,213
2. Switch 2 - 221,773
3. Switch 1 - 64,228
4. Xbox Series X|S - 40,142

Global October 18, 2025 hardware estimates:

1. Switch 2 - 577,993
2. PlayStation 5 - 292,021
3. Switch 1 - 70,816
4. Xbox Series X|S - 35,550

Global October 25, 2025 hardware estimates:

1. PlayStation 5 - 333,809
2. Switch 2 - 273,847
3. Switch 1 - 68,497
4. Xbox Series X|S - 36,320

Global November 1, 2025 hardware estimates:

1. PlayStation 5 - 349,324
2. Switch 2 - 299,601
3. Switch 1 - 72,017
4. Xbox Series X|S - 37,837

It needs better pricing. Nintendo lowered the price in US and Japan, and Europe is the one paying for it 

If think this is a typo:

PlayStation 5 - 1,373,214 (10,675,413)

Switch 2 - 1,310,367 (82,533,521)

You are right. I've fixed it.

It doesn't make sense for them to not to disgard Europe in favour of the US and Japan, Europe is too firmly dominated by PS that it doesn't matter what they do there, the end result will be the same. I mean it speaks volumed that PS5 is selling more than double the Switch 2 there even though its over 5 years old.

I think Nintendo understands that Asia outside Japan is a more important region for them in the future than Europe as well, Europe will only go ever more in PC/PS direction, leaving little room for a Nintendo console there.

I don't think this is a smart strategy, at least for western europe. You should be more agressive where your competition is stronger

In fact if a region should be neglected, it should be Japan, because Nintendo has no competition there, they could sell for higher margins if they want. If the sales take a hit in start, they could always catch up in future, simply because Japan right now is an underserved market 

Sony did that with Europe, prioritizing North America early (to compete against Xbox), and only now are offering better deals to Europe and it's working fine for them it seems

As for ROW, Nintendo's pricing policy regarding software strikes against developing markets who all have more limited income to buy games, so it will remain smaller in SEA and Middle-west (PS5 is outselling Switch 2 outside Japan in Asia), eastern europe and LATAM. If they want to grown, they will need to reduce prices, right now Switch 2 is cost-prohibitive. PS5 might be expensive, but its game gets significantly cheaper over time

Pricing is not a major factor here, the games that are popular in Europe are not games that will even get ported to Switch 2, and unlike in Japan and the US, they can't really compensate not getting those third party games to their system due to Nintendo IP being fairly minor in Europe outside a few outliers like France.

The Switch 2 price is fairly reasonable for what it offers. And if the only way for Nintendo to sell in Europe is to lose money on hardware sales, that isn't something they will do. One important factor here is that PS can easily recoup losing money on hardware sales due to the gigantic revenue they get from people playing online on PS. Nintendo gets almost nothing in comparison when it comes to subcription revenue due to its online subscription being cheap and few users play online on Switch 2.

In my opinion, Playstation is possibly undertracked and the real numbers are absolutely unpredictable.

Sony's latest sales report was a big surprise. Somehow PS5 increased sales and, if I'm not mistaken, managed to sell more than Switch 2 after the launch boom.

Are Asian markets starting to emerge? PS4 users finally upgrading? Xbox users switching sides?? There's an unpredictable element in the current PS5 numbers.

The PS5 has a big advantage, they can do massive price promotions due to everyone buying games digitally there and subscribing to the expensive PS+. Nintendo on the other hand is stuck with expensive cartridges and most people buy their games at retail, leading to low profit. As well as they get very little subscription money so they can't recoup price promotions as easy as Sony can.