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| Sephiran said: It doesn't make sense for them to not to disgard Europe in favour of the US and Japan, Europe is too firmly dominated by PS that it doesn't matter what they do there, the end result will be the same. I mean it speaks volumed that PS5 is selling more than double the Switch 2 there even though its over 5 years old. I think Nintendo understands that Asia outside Japan is a more important region for them in the future than Europe as well, Europe will only go ever more in PC/PS direction, leaving little room for a Nintendo console there. |
I don't think this is a smart strategy, at least for western europe. You should be more agressive where your competition is stronger
In fact if a region should be neglected, it should be Japan, because Nintendo has no competition there, they could sell for higher margins if they want. If the sales take a hit in start, they could always catch up in future, simply because Japan right now is an underserved market
Sony did that with Europe, prioritizing North America early (to compete against Xbox), and only now are offering better deals to Europe and it's working fine for them it seems
As for ROW, Nintendo's pricing policy regarding software strikes against developing markets who all have more limited income to buy games, so it will remain smaller in SEA and Middle-west (PS5 is outselling Switch 2 outside Japan in Asia), eastern europe and LATAM. If they want to grown, they will need to reduce prices, right now Switch 2 is cost-prohibitive. PS5 might be expensive, but its game gets significantly cheaper over time
