Sure, but why are you willing to buy it? What is the value proposition?

I measure it by a subjective mix of different factors, mostly my personal enjoyment, my subjective and objective judgement of its content in general (roughly speaking), resale value, and longevity (mainly DRM and hardware considerations), I guess. I don't even have a way of determining an exact worth for any given game in general, it's usually more about whether a game is worth it to me at its current price. When getting a game, another consideration is also where it would end up on my backlog. I know I've skipped a ton of games that are worth it at their current price just because of my backlog situation, and I wouldn't expect the price to get (much) worse by waiting until a better time.

You can create as much criteria or as little criteria to create a formula to figure out whether you are willing to buy something, but at the end of the day all you are doing is creating a way to convince yourself you are willing to buy a thing for the price it is being offered.

If I were going to create such a thing for myself it would still be super simple. Do I think I will enjoy playing the game. The price being too high would effect my enjoyment of the game, because the price would weigh on me and cause me to no longer enjoy the game.

It is based on several factors for me and not just one. How much do I think I will enjoy it? How long is the game? And how high is the production? Oh and is it from a publisher/developer known to drop their game prices quickly (ie Ubisoft). I have yet to spend $70 on a game and I rarely spend $60. I tend to either play games on Game Pass or wait until they are discounted. As a primarily PC gamer I have enough of a backlog of games to keep me busy for a long while. 

That's why you look at who created it as you said. Today I blindly bought I, Robot. I hadn't even heard of the game before but saw it on the PSVR2 reddit today, new Jeff Minter game, add to cart, download, gonna play it soon.

And yes I'll do the same with Project Robot when/if it comes out.

It's the same with other authors, directors for books / movies / music.

But you need to take a chance on new unknowns as well and then you can only say afterwards if it was worth it. However after 40 years of gaming I'm pretty confident in what I'll enjoy although I still get 'burned' now and then.

And I'm also pretty confident in MKW not being worth $80 for me as I've never really enjoyed MK for more than a couple matches.

By not being a download code in a box and a full physical copy

If it’s a game I want, then it depends on how soon I wanna play it. If I can’t wait? Purchase at full price. Otherwise, wait until it hits a (relatively) low price. Doesn’t matter if the game is as big as Elden Ring nor as small as WarioWare: Shake It!: It boils entirely down to my interest and my patience,

Exactly, you just buy what appeals to you when it meets your perceived value.

And what is that perceived value? We have a saying in Spanish that works quite well in this situation "Para gustos, los colores" which literally means there are as many opinions as there are colours, this comes from the latin "gustibus non disputadum" that means everyone has their own tastes, so there's no objective point in discussing them...

... so let's discuss this!

My own subjective view on this point is that video games are worth half their launch price. However, there are always exceptions in life, and Mario Kart World is one such case. Having anticipated this sequel for 11 years (did not purchase the MK8D re-release), I believe it retains its value for me.

Do people want to play it? Will they still want to play it after they've put a certain amount of hours into it?

'Content' isn't something that should be measured in how long it takes to finish a certain part of the game. If a game can keep you entertained for 100s of hours, even if it means replaying certain parts or certain modes several times to discover new things, that is content.

On the flip side there's so many modern games that artifically lengthen the hours it takes to finish playing through it once, yet most of that 'content' is just repetetive tedium rather than actual fun.

People aren't stupid. They can generally see the difference between real creativity and unique concepts compared to soulless generic gameplay only supported by high production values. That's why certain games which are marketed as premium products only end up in the bargain bin sooner than later.

The amount you sell if for should come down to a combination of how badly people will want to play it, how long they will want to keep playing it and the difficulty in producing a game of that standard-- production values, gameplay scope, developer quality, development size, series history, brand value etc..

People may say that charging more for a game based on it's name or the publisher's name is greedy, but the concept of brand value is a double-edged sword that can easily work against them if the game doesn't live up to the history and quality that's expected. If the games are still great, they will be validated in charging more. If the games begin to stagnate in any way, they will be criticised more heavily for their choices.

Ultimately it's something that can only be judged once people actually play the games.

If i like what i see, and noo not talking about how good the graphics are.

For example if i look at lunar collection iam like,yes! I want to play it.

When i look at star wars outlaws i already get bored.