Tober said:
Farsala said:
Yeah of course I forgot to mention. No Xbox consoles or games on sale. The big stores in Akihabara have everything. But the small stores in the outskirts are giving up selling physical games. Is why COMG! in Niigata essentially gave up their tracking of physical sales. |
Probably I'm old fashioned, but I always thought having a good retail presence in games is also good advertising for the Console. Going into a store and see rows and rows of e.g. Console A games vs. a Small section of Console B games, gives the impression Console A has more support. So I would choose the Console A over Console B. Me thinks having a small retail presence for games or not at all, hurts Console sales. But again, perhaps I'm just old fashioned. |
You’re not, it’s a normal marketing strategy. I’ve worked for GameStop management for years and one of their source of income is based on square feet exposure and Sony has always been a big spender here.
Shelves spaces is still an easy and efficient way of doing promotion for your product, specially if the majority of the space is filled up by others products like 3rd party games.
My guess here is they’re simply outspent by Nintendo and they’re not fighting to much to change that. I’m pretty sure they are more competitive in other markets in that regard, even with a high digital ratio.