Nice bit of nostalgia bait marketing here!

Also like people complained about the competition logo's (Klobrille as an example) and this is what she said.

Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.

Amazing people want them to hide what platforms they are releasing their games on lmao.

Yeah nobody but console warriors cares lol. We live in a world where the overwhelming majority of games shown are going to be multiplat. Sony and Nintendo still like being coy about it.

I feel she's making the mistake of pandering to die hard Xbox fans on twitter who are representitive of a very small fraction of their userbase. She seems to be way too focused on what twitter says for my liking lol.

Yeah, especially considering there's now the Player Voice platform for user feedback, so they could potentially look into addressing users concerns offline.

Posting about meaningful updates that are meant to improve the user experience? Awesome! Posting about issues that feed more into the tribalistic nature of the business? VERY slippery slope and a rookie mistake. She'll learn though.

I disagree. Advertising that your games are coming to competing platforms on your sole big showcase of the year is rather foolhardy. It hurts fan trust, hurts Xbox's brand power, hurts current and next-gen hardware sales, and more. It was foolish enough of Phil to make most of their games multiplatform when their competition refused to do the same in kind, even more foolish to then advertise on your one big showcase of the year that consumers have literally no reason to get an Xbox Series S|X because virtually every Xbox franchise will soon be on the PS5 and/or Switch 2 they already own.

Asha, ever since she was made head of Xbox, has indicated that she cares about Xbox hardware sales unlike Phil and Sarah, and wants to save them. Rewinning core Xbox fans that they lost due to some of Phil's decisions is a big part of saving hardware starting next gen. She has also indicated that most of their ports to PS5 and Switch haven't sold that well anyway, so it really doesn't hurt much if PS5 and Switch 2 logos aren't shown on the showcase, and are only shown in later advertising leading up to their release. This is even more the case when you consider that Sony and Nintendo also don't advertise 3rd party games or their own 1st party games releasing on competing platforms with competing logos on their Directs/State of Plays, you have to look for each publisher's trailer or press release after the show to see if a game is actually releasing on Xbox.

Pretty sure she meant that tweet for next year's summer showcase anyway, this year's showcase had already finished pre-recording and editing/post-process when she posted that. And next summer's showcase is most likely going to be where Project Helix is revealed with a name anyway (even if it is Holiday 2028 rather than Holiday 2027), so best to start marketing Xbox games as exclusives then anyway, even better if she makes the games themselves console exclusive to Project Helix. We also have to consider that Sony has gone as far as to end PC releases specifically because the next gen Xbox is going to be able to play PC games, that is how badly they don't want their big exclusive hardware sellers on Xbox.

So hiding that your game is coming to other platforms so fans can live in ignorance for an hour before it's revealed after the show that the games are coming to all platforms is good for fan trust?

I don't get it.

With third party games it makes sense not to put others logos on, you get nothing from that. When you're trying to sell your own game it's stupid to not advertise every platform you're putting it on.

I don't really care much personally but I still think they shouldn't have logos of other platforms on their show. It just feels like a third party developer show then and I don't think that's what MS wants. It doesn't change that people know those games also come to other platforms but the show itself just feels kinda different.

Movie studios won't tell you in their first trailer about a Blue-Ray release when it's supposed to come to the cinema first. SpaceX doesn't tell you all the time that they shoot Amazon's satellites into the sky while they sell you Starlink and Mercedes doesn't mention Geely on their stage when they talk about a new motor technology which will be shared by both.

If you try to sell software first and foremost, you show all the platforms it will be on in your showcase; if you try to promote/sell your own ecosystem, you definitely do not show other platform logos in your showcase, even if you publish your software there.