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I disagree. Advertising that your games are coming to competing platforms on your sole big showcase of the year is rather foolhardy. It hurts fan trust, hurts Xbox's brand power, hurts current and next-gen hardware sales, and more. It was foolish enough of Phil to make most of their games multiplatform when their competition refused to do the same in kind, even more foolish to then advertise on your one big showcase of the year that consumers have literally no reason to get an Xbox Series S|X because virtually every Xbox franchise will soon be on the PS5 and/or Switch 2 they already own.
Asha, ever since she was made head of Xbox, has indicated that she cares about Xbox hardware sales unlike Phil and Sarah, and wants to save them. Rewinning core Xbox fans that they lost due to some of Phil's decisions is a big part of saving hardware starting next gen. She has also indicated that most of their ports to PS5 and Switch haven't sold that well anyway, so it really doesn't hurt much if PS5 and Switch 2 logos aren't shown on the showcase, and are only shown in later advertising leading up to their release. This is even more the case when you consider that Sony and Nintendo also don't advertise 3rd party games or their own 1st party games releasing on competing platforms with competing logos on their Directs/State of Plays, you have to look for each publisher's trailer or press release after the show to see if a game is actually releasing on Xbox.
Pretty sure she meant that tweet for next year's summer showcase anyway, this year's showcase had already finished pre-recording and editing/post-process when she posted that. And next summer's showcase is most likely going to be where Project Helix is revealed with a name anyway (even if it is Holiday 2028 rather than Holiday 2027), so best to start marketing Xbox games as exclusives then anyway, even better if she makes the games themselves console exclusive to Project Helix. We also have to consider that Sony has gone as far as to end PC releases specifically because the next gen Xbox is going to be able to play PC games, that is how badly they don't want their big exclusive hardware sellers on Xbox.
Last edited by shikamaru317 - on 03 June 2026
