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Forums - Sales Discussion - Famitsu sales: Week 51, 2021 - (13th Dec - 19th Dec)

I still think it's bad for the market that Playstation name is shrinking, but to tell the truth PS5 doesn't have much to offer Japanese gamer (Unlike PSX & PS2) and that's part of the reason why it's shrinking



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HoangNhatAnh said:
Farsala said:

Basically that Nintendo with a big console has had dominant streaks in Japan before. Sony without a handheld console is definitely more and more irrelevant in Japan.

But other big takeaways to consider: Sony's new consoles will be harder to gauge due to digital, Support from PS3---->PS4------>PS5 will probably see relatively little change, Sony/Nintendo/MS will struggle to have big games during console transitional periods due to dropping dedicated Handhelds.

Bold: In JP, digital is only 20-30%, very very very rarely it can get 40% or more in JP.

"Nintendo will struggle to provide big games to the Japanese market during the wait for Switch 2 launch" You mean Switch 2 will be just like Switch in 2017?

We don't really know digital rates for PS5. For Nintendo consoles and older consoles, for sure it has always been lower like 20%.

No, I am saying Switch will be more like the PS4 in 2020, when Switch 2 launches. A light schedule, but nothing major for the Japanese audience.

Switch 2 might be like the Switch in 2017 though if Nintendo plans it right.



Farsala said:
HoangNhatAnh said:

Bold: In JP, digital is only 20-30%, very very very rarely it can get 40% or more in JP.

"Nintendo will struggle to provide big games to the Japanese market during the wait for Switch 2 launch" You mean Switch 2 will be just like Switch in 2017?

We don't really know digital rates for PS5. For Nintendo consoles and older consoles, for sure it has always been lower like 20%.

No, I am saying Switch will be more like the PS4 in 2020, when Switch 2 launches. A light schedule, but nothing major for the Japanese audience.

Switch 2 might be like the Switch in 2017 though if Nintendo plans it right.

Bold: proof about Switch digital sales in JP is only 20%?

And:

https://jp.gamesindustry.biz/article/2104/21042701/

Summary: Hideki Yasuda makes a point that whilst digital adoption has grown there are still consumers who prefer physical media and undershipment of physical copies can still mean lost sales.

Also a bit about the decline of TV ownership in Japan, with almost a quarter of 30-39 yo not owning a TV as of this past year. Mentions that the current demand for PS5 hardware is likely fueled by the lifestyle change during pandemic necessitating more time spent at home, and not from demand for Ps5 software.

Last edited by HoangNhatAnh - on 05 January 2022

HoangNhatAnh said:
Farsala said:

We don't really know digital rates for PS5. For Nintendo consoles and older consoles, for sure it has always been lower like 20%.

No, I am saying Switch will be more like the PS4 in 2020, when Switch 2 launches. A light schedule, but nothing major for the Japanese audience.

Switch 2 might be like the Switch in 2017 though if Nintendo plans it right.

Bold: proof about Switch digital sales in JP is only 20%?

And:

https://jp.gamesindustry.biz/article/2104/21042701/

Summary: Hideki Yasuda makes a point that whilst digital adoption has grown there are still consumers who prefer physical media and undershipment of physical copies can still mean lost sales.

Also a bit about the decline of TV ownership in Japan, with almost a quarter of 30-39 yo not owning a TV as of this past year. Mentions that the current demand for PS5 hardware is likely fueled by the lifestyle change during pandemic necessitating more time spent at home, and not from demand for Ps5 software.

Source is Nintendo. They sometimes release supplementary information, so we can infer digital sales from their shipped data. They don't give specific data like this often so I use the most recent that I can find.

For example Pokemon Sword/Shield as of December 31 2019.

01./01. [NSW] Pokemon Sword / Shield # <RPG> (Pokemon Co.) {2019.11.15} (¥5.980) - 243.476 / 2.988.134 (-16%)

4.21m Shipped

1.22m In transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Luigi's Mansion 3 as of December 31 2019

02./02. [NSW] Luigi's Mansion 3 <ACT> (Nintendo) {2019.10.31} (¥5.980) - 59.349 / 505.998 (-25%)

730k shipped

224k in transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Super Mario Maker 2 as of December 31 2019

11./08. [NSW] Super Mario Maker 2 # <ACT> (Nintendo) {2019.06.28} (¥5.980) - 26.402 / 800.504 <80-100%> (-23%)

1.12m shipped

319,500 in transit/ on shelves+ digital (29%)

Take away in transit/ on shelves units and we have about 20% digital.

Actually the Physical sales data is Famitsu as of December 29, 2019. So there is 2 more days for physical sales, so digital is even lower.



miqdadi said:

I still think it's bad for the market that Playstation name is shrinking, but to tell the truth PS5 doesn't have much to offer Japanese gamer (Unlike PSX & PS2) and that's part of the reason why it's shrinking

It’s also because there is no stock, and we aren’t’t tracking digital sales.



 

mM
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Farsala said:
HoangNhatAnh said:

Bold: proof about Switch digital sales in JP is only 20%?

And:

https://jp.gamesindustry.biz/article/2104/21042701/

Summary: Hideki Yasuda makes a point that whilst digital adoption has grown there are still consumers who prefer physical media and undershipment of physical copies can still mean lost sales.

Also a bit about the decline of TV ownership in Japan, with almost a quarter of 30-39 yo not owning a TV as of this past year. Mentions that the current demand for PS5 hardware is likely fueled by the lifestyle change during pandemic necessitating more time spent at home, and not from demand for Ps5 software.

Source is Nintendo. They sometimes release supplementary information, so we can infer digital sales from their shipped data. They don't give specific data like this often so I use the most recent that I can find.

For example Pokemon Sword/Shield as of December 31 2019.

01./01. [NSW] Pokemon Sword / Shield # (Pokemon Co.) {2019.11.15} (¥5.980) - 243.476 / 2.988.134 (-16%)

4.21m Shipped

1.22m In transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Luigi's Mansion 3 as of December 31 2019

02./02. [NSW] Luigi's Mansion 3 (Nintendo) {2019.10.31} (¥5.980) - 59.349 / 505.998 (-25%)

730k shipped

224k in transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Super Mario Maker 2 as of December 31 2019

11./08. [NSW] Super Mario Maker 2 # (Nintendo) {2019.06.28} (¥5.980) - 26.402 / 800.504 <80-100%> (-23%)

1.12m shipped

319,500 in transit/ on shelves+ digital (29%)

Take away in transit/ on shelves units and we have about 20% digital.

Actually the Physical sales data is Famitsu as of December 29, 2019. So there is 2 more days for physical sales, so digital is even lower.

Using the same method you can see that BotW had up to 50% digital in 2020, just in that year. Some JRPGs have seen higher digital sales thanks to vouchers (Astral Chain around 50% in 2019 for example), but overall digital still has a long way to go in Japan.



Farsala said:
HoangNhatAnh said:

Bold: proof about Switch digital sales in JP is only 20%?

And:

https://jp.gamesindustry.biz/article/2104/21042701/

Summary: Hideki Yasuda makes a point that whilst digital adoption has grown there are still consumers who prefer physical media and undershipment of physical copies can still mean lost sales.

Also a bit about the decline of TV ownership in Japan, with almost a quarter of 30-39 yo not owning a TV as of this past year. Mentions that the current demand for PS5 hardware is likely fueled by the lifestyle change during pandemic necessitating more time spent at home, and not from demand for Ps5 software.

Source is Nintendo. They sometimes release supplementary information, so we can infer digital sales from their shipped data. They don't give specific data like this often so I use the most recent that I can find.

For example Pokemon Sword/Shield as of December 31 2019.

01./01. [NSW] Pokemon Sword / Shield # (Pokemon Co.) {2019.11.15} (¥5.980) - 243.476 / 2.988.134 (-16%)

4.21m Shipped

1.22m In transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Luigi's Mansion 3 as of December 31 2019

02./02. [NSW] Luigi's Mansion 3 (Nintendo) {2019.10.31} (¥5.980) - 59.349 / 505.998 (-25%)

730k shipped

224k in transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Super Mario Maker 2 as of December 31 2019

11./08. [NSW] Super Mario Maker 2 # (Nintendo) {2019.06.28} (¥5.980) - 26.402 / 800.504 <80-100%> (-23%)

1.12m shipped

319,500 in transit/ on shelves+ digital (29%)

Take away in transit/ on shelves units and we have about 20% digital.

Actually the Physical sales data is Famitsu as of December 29, 2019. So there is 2 more days for physical sales, so digital is even lower.

What about Astral Chain digital sales? Or even BOTW? 



HoangNhatAnh said:
Farsala said:

Source is Nintendo. They sometimes release supplementary information, so we can infer digital sales from their shipped data. They don't give specific data like this often so I use the most recent that I can find.

For example Pokemon Sword/Shield as of December 31 2019.

01./01. [NSW] Pokemon Sword / Shield # (Pokemon Co.) {2019.11.15} (¥5.980) - 243.476 / 2.988.134 (-16%)

4.21m Shipped

1.22m In transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Luigi's Mansion 3 as of December 31 2019

02./02. [NSW] Luigi's Mansion 3 (Nintendo) {2019.10.31} (¥5.980) - 59.349 / 505.998 (-25%)

730k shipped

224k in transit/ on shelves+ Digital (30%)

Take away in transit/ on shelves units and we have about 20% digital.

Super Mario Maker 2 as of December 31 2019

11./08. [NSW] Super Mario Maker 2 # (Nintendo) {2019.06.28} (¥5.980) - 26.402 / 800.504 <80-100%> (-23%)

1.12m shipped

319,500 in transit/ on shelves+ digital (29%)

Take away in transit/ on shelves units and we have about 20% digital.

Actually the Physical sales data is Famitsu as of December 29, 2019. So there is 2 more days for physical sales, so digital is even lower.

What about Astral Chain digital sales? Or even BOTW? 

Exceptions. For Astral Chain the reason are vouchers, BotW didn't have that high digital in it's first year, it goes up over time.



Kakadu18 said:
HoangNhatAnh said:

What about Astral Chain digital sales? Or even BOTW? 

Exceptions. For Astral Chain the reason are vouchers, BotW didn't have that high digital in it's first year, it goes up over time.

We never know how many eceptions will happen to Switch game so his claim isn'n completely correct.



Metroid dread digital will be over 40% and we have calculations for others