Sonys current strategy is to maximise both the box office profit of traditional games sales and the revenue from subscribers/streaming service. They already have 50 million paying subscribers, but can also release a title that sells over 4 million copies in a week.

I believe that they will eventually transition over, as gaming as a whole becomes a service. When that happens, they will likely try to move the 47 million PS Plus subscribers over to PS Now, significantly invest in the service and put their first party titles on it day one.

PS Now, at the moment, is more of a secondary consideration, they're basically just investing in the infrastructure so they're not caught off guard with rapid changes in the market. Like wetting their toes. 

To move early though and follow the exact same strategy as MS, they would likely lose out on billions in gaming revenue. 

I made a similar thread before, but I think the next step to improve PS Now is to leverage all their entertainment pillars, while using their gaming heritage/prestige to add unrivaled value proposition. It does start with adding their back catalog of PS1/PS2/PS3 games though. I think this will happen eventually, I'd say when Sony upgrades their servers and expands into different countries.

I do think the endgame (whenever that may be) looks something like:

1) Day and date first party releases + third party releases on PS Now
2) Complete BC with every Playstation including the PSP/Vita + VR
3) Sony Pictures day and date releases
4) Complete back catalog of Sony Pictures (movies & television), anime from Aniplex, as well as movies from Playstation Productions included
5) Some benefits from Sony Music (IE. perhaps a subscription to Spotify is included)

It essentially matches Game Pass biggest draw factor (day and date releases) while adding value that other publishers/platform holders can't match. It's similar to Amazon Prime in terms of value proposition & variety of content. This is all without considering how Sony is going to use their 18+ Billion to strengthen their entertainment division in the next three years. If Sony is serious about having anywhere close to 1+ Billion people using their services, this sort of package is the way to go to reach that number, along with a push for mobile gaming, IMO. 

1( Merge PSNow and PS+ and Funimation.

Basic is PSNow or PS+. You can have one or the other.

PSN+ would be combination of both.

PSF+ would be combination of the two and funimation.


2) create section for PS1 and PS2 games. Work through the most popular titles from each era as supposed to by generation.

3) don't add AAA games day one ever. Give it a minimum of 6 months (flops).

4) build in cloud version of service on all Bravia TVs and Phones.

5) bake in some functionality on all Sony Phones so we can track stats, trophies, message etc (better version of current app).

6) add PS5 games on PSNow

With the recent Bloomberg article about Netflix looking to expand into gaming, I'm certain the future for PS Now will be a subscription based service that includes games + movies + television + music + anime. Sony is in the best position to pull this off in the long run & have the capital to enhance their entertainment offerings.