According to MS, GP subs spend 20% more time playing games, play 30% more games, 40% more genres, and spend around 20% more on gaming overall than users who aren't subbed to the service.
Microsoft doesn't have all the data here. They know they don't, but they don't care and are willing to speculate based on their limited data for the purposes of marketing bullshit.
If somebody owns a Switch, a PS4, and an XB1 MS doesn't have a way of tracking their playtime on the other two consoles. Same goes for how much they spend. Especially since if someone buys a used XB1 game to put on their shelf for later, MS has no way of knowing they spent money on that game until they put the disk into their system. And even after that MS has no way of knowing how much money the person paid for that used disk. If someone has a PC and an XB1 MS has no way of tracking their playtime on that PC, outside of MS Studio's own games. Same goes for how much they spend on PC games.
Edit: MS doesn't get that there's an entire world of gaming outside their ecosystem where people play and spend money on games. Their marketing department is like a fish-scientist concluding that 70% of land animals die via drowning, because he's unable to properly survey causes of death on land.
Of course Microsoft is comparing Xbox gamers with subscription and Xbox gamers without subscription.
This should be obvious without saying.
Yeah it should be. It should also be obvious that incomplete data doesn't tell us much of anything. Yet MS' marketing department, and Xbox fans repeatedly post it as if the data isn't massively incomplete.
If someone did a survey of drinking habits in Vermont and Ireland, and then used that data to conclude that Europeans drink more than Americans would that be an accurate conclusion? Obviously not. Massively incomplete data sets don't tell us much of anything. Thanks.
And now I'm off to the gym. I'll be playing MHR all day, so no time for forum shenanigens until tomorrow.
Microsoft never claimed to have all of the data of every single person's purchasing habits on every single device, nobody would believe they have that data, they aren't speculating on limited data, they're posting facts about their own ecosystem, folk in the Xbox ecosystem spend and play more via Game Pass, they have the only relevant data needed, data from their own ecosystem.
It's not incomplete data, that's just...they're talking about their own ecosystem dude. If Sony talks about their ecosystem do they also need to know all of Xbox's financials to be allowed to do so? No, they don't give a shit, they aren't making money off Xbox players
Why are you talking about entirely different countries? a good comparison would be a country talking about something specific to only it, which benefits its own citizens and causes them to try/spend more over a traditional method.
More to the point, how the heck is Microsoft meant to make data for it unless Game Pass is also on Playstation, Nintendo?
"According to MS, GP subs spend 20% more time playing games, play 30% more games, 40% more genres, and spend around 20% more on gaming overall than users who aren't subbed to the service."
How will they know all these stats, what stats will they be using? There's no Game Pass on these consoles to say folk play more games, more genres, spend more than those who aren't subbed to the service, what service? It doesn't exist there So of course they are talking about their ecosystem and everyone knows that when they mention those numbers, they still tell us something, that Xbox players spend more, play more, try more games via Game Pass.