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Forums - Sales Discussion - Not even halfway through this generation, Japan's home console market clinches growth

 

Japan is...

Cool 2 4.26%
 
Fascinating 7 14.89%
 
Awesome 2 4.26%
 
Kawaii 13 27.66%
 
Games 23 48.94%
 
Total:47
heavenmercenary01 said:
TheBraveGallade said:

nintendo basically checked sony by making the switch.

a dedicated handheld would either be too weak compared to the switch, or to expensive to justify being 'only' a handheld (last gen showed this, 250 is too expesive for a dedicated handheld to the point nintendo did an unprecidented year 1 MASSIVE price drop).

If they follow nintendo on the hybrid concept, thats leaving the power hungry western devs and users soly to microsoft.

So, the choice was to leave japan behind isn't it?

It was both. Nintendo trapped Sony between a rock and a hard place; the 8th gen showed no first party can maintain a strong supply of software to separate portable and home console lines any more, so Sony's options were:

(1) Continue to try to support two lines and have one, their handheld, be pretty much guaranteed to fail.

(2) Make just a hybrid like Nintendo but lose a huge chunk of the core Western home console audience in the process.

(3) Abandon the handheld sector.

They chose option 3, which while the least costly choice still put them at a significant disadvantage in Japan. They then compounded this disadvantage by shifting their first party software almost entirely towards Western tastes; not necessarily a bad decision considering the West is a bigger market than Japan, but it has worsened their decline in their home country.

Last edited by curl-6 - on 03 January 2021

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

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curl-6 said:
heavenmercenary01 said:

So, the choice was to leave japan behind isn't it?

It was both. Nintendo trapped Sony between a rock and a hard place; the 8th gen showed no first party can maintain a strong supply of software to separate portable and home console lines any more, so Sony's options were:

(1) Continue to try to support two lines and have one, their handheld, be pretty much guaranteed to fail.

(2) Make just a hybrid like Nintendo but lose a huge chunk of the core Western home console audience in the process.

(3) Abandon the handheld sector.

They chose option 3, which while the least costly choice still put them at a significant disadvantage in Japan. They then compounded this disadvantage by shifting their first party software almost entirely towards Western tastes; not necessarily a bad decision considering the West is a bigger market than Japan, but it has worsened their decline in their home country.

pretty much.

the problem they now might face, going foward, is that by catering to western fans mostly, they'll lost a lot of the reason a pretty big chunk chose PS over xbox: japanese games.



B6a6es said:
RolStoppable said:

What's so hard to understand about home console market? The 3DS wasn't a home console, by the way.

Simple, the Switch is Unique gaming machine thats BOTH a handheld & a home console Hybrid, which helped its success in the Handheld/Mobile dominant Japanese market

Imo calling Switch a traditional home console in the same sense as PS/Xbox is no different than calling PCs with Steam Big Picture a Home console, or better yet hooking your iPad to a tv !!

I am not calling Switch a home console, but I know what the issue is.

When Switch sales get counted towards the home console market, it strips PS fans of their most popular excuse for low PS sales in Japan. Supposedly Japan doesn't like home consoles anymore, but at the same time Japan somehow still likes to play video games on the TV a lot, hence why the standard Switch has remained the far more popular Switch model despite featuring a notably higher price tag. The PS5 being a home console isn't the real problem of the PS5, just like the Vita being a handheld didn't give it an appreciable advantage over the PS4; in Japan the PS4 sold more than the Vita.

chakkra said:
RolStoppable said:

In the home console market, Switch only replaced the Wii U.

Speaking more broadly, a big problem in the gaming community is that many have a hard time to accept that the following statements can all be true at the same time:

1. Switch replaced both the 3DS and Wii U.

2. Switch replaced the Wii U in the home console market. (The home console market is the topic of this thread.)

3. Switch replaced the 3DS in the handheld console market.

4. Switch is not a home console.

5. Switch is in the home console market.

6. Switch is not a handheld console. (Only Switch Lite is.)

7. Switch is in the handheld console market.

Despite this thread being about the home console market, there have already been gen over gen comparisons for all three options:

1. Home console market

2. Handheld console market

3. Console market as a whole

It's all done correctly, because Switch's 14m in the home console market and Switch's 17m in the handheld console market don't add up to 31m in the overall console market. It's somewhat comparable to a survey question where multiple answers are allowed, so the percentages of the given answers don't add up to 100% like in a poll where only a single answer can be given.

I actually agree with all your 7 points. The part where we disagree is that you think it is okay to use Switch numbers when talking about home console and handheld markets separately, but as many people have already pointed out, that will only give you a distorted perception of the market as a whole.

"How is the home-console market doing? Oh, it is doing great! We have sold 14m units so far."
"Cool! how is the handheld market doing? Oh, it is also doing great! We have sold 17m units so far."

Do you really not see what is wrong with that approach? Both statements make it sound like everything is going better than it really is.

Yes, Nintendo has nothing to worry about this generation but Sony and MS do, as it is quite evident that Japanese audiences are shifting away from traditional home consoles.

It's not a distorted perception. If you are a game developer, your life got a lot easier this generation. You don't have to ask yourself whether you should make your game for a home console or a handheld console, because there's one very successful console that leaves it up to gamers how to play your game.

"I want that people play my game on the big screen. Oh, there's a console with a big installed base!"
"I want that people have fun with my game anywhere they want. Oh, there's a console with a big installed base!"

It sounds as great as it really is. No more busywork to make multiple versions of your game to be on the safe side. No more guesswork where the market might be moving.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Shipments

If there was a Venn diagram, the switch would be a big circle that has two little circles in it called handheld and home console and the dedicated consoles would be in these smaller circles depending on if they're a 3ds or a PS4. So yeah, switch is both handheld and home console. It's not that complicated

Last edited by Eagle367 - on 04 January 2021

Just a guy who doesn't want to be bored. Also

The Switch allows the ability to play on the go or on the TV. It’s the simple marketing message that has worked for Nintendo.
It’s more of a portable I guess in terms of hardware structure, but it’s priced like a home console (as well as the games). So take that for what you will. Whatever you want to categorize it, the Switch is providing some new life in the Japanese market and developers can ride the coattails if they desire.



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RolStoppable said:

There's no need to worry about Japan's home console market anymore, because things are looking up. Here are a bunch of Famitsu sales numbers as of December 20th, 2020.

Last gen's total: 12.68m

PS4 - 9.27m
WIU - 3.30m
XB1 - 0.11m

The PS4 isn't done yet, so the final total will be a bit higher than the above, anywhere between 12.70 and 13.00m.

This gen's total: 14.31m

Switch - 14.04m
PS5 - 0.24m
XBS - 0.03m

And this gen isn't even remotely close to its end. Way to go, Japan.

Simple question to spur some discussion: Are you still worried about Japan's home console market?

trollstopable still at it, it's been centuries one of the few legends left aside from CGI, had to login for this one lol