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Forums - Sales Discussion - Why doesn't Xbox sell as well as Switch or Playstation in Europe?

I always thought of it as a low quality PlayStation clonebox that happens to do particularly well in the US because Americans are biased toward American products, even when they are of clear inferior quality. American made cars are a big example of this, as are many electronics. There is a stereotype that American = poor quality. Some companies have managed to beat that stereotype, Apple is the most notable.

Last edited by Jumpin - on 12 December 2020

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First, it seems like historically, American brands have been shunned by Europeans (except the UK).

Second, Playstation and Nintendo were already established manufacturers when the Xbox arrived. It might be that most part of the market as grounded itself too much already for Microsoft to hope in a magical breakthrough, except in case of major mess by one of it's rivals (ex. PS3 early on was not a desirable product which led the Xbox to gain massive share but then they reversed in the last gen which made them lose most of their grounding to the PS crowd).

Third, as usual, Microsoft had problem playing with the exclusive titles card which is a cornerstone technique as to why people would basically want your hardware in the first places.



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Xbox just feels kinda irrelevant IMO. Other than halo, there really doesn’t seem to be much reason to buy an Xbox. Whereas so y and Nintendo have always cultivated a huge mindset towards exclusives. Both first and third party.

If all your box does is play multiplats without any exclusives to define your platform, what’s the point?



Rol explained it very well.



My prediction in 2021.

SW: 30m

PS5 16m

XBS: 7.5m

Jumpin said:

There is a stereotype that American = poor quality. Some companies have managed to beat that stereotype, Apple is the most notable.

Apple fit the stereotype though, at least when you take price into account. They're a terrible value proposition once you start comparing quality to price.



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javi741 said:

What is the main reason?

1) History. Nintendo & Playstation are the original crew. Xbox came much lateron and didn't really set itself apart in a positive light.

2) Games. Sony did research/surveys, and found europe is the place in the world that seems to enjoy single player story focused games the most.


So its basically just, MS focus on smaller budget games & services with gamepass, and its heavily Multiplayer focus, are just a miss for the market.
However even when they weren't so focused on that, they still didn't really beat playstation (at the games) or hardware sales there (because of history). People like to buy what they are formilur with, to get people to change, you need to really 1up the competition, which sadly MS hasnt done.

Last edited by JRPGfan - on 13 December 2020

Mar1217 said:

First, it seems like historically, American brands have been shunned by Europeans (except the UK).

Second, Playstation and Nintendo were already established manufacturers when the Xbox arrived. It might be that most part of the market as grounded itself too much already for Microsoft to hope in a magical breakthrough, except in case of major mess by one of it's rivals (ex. PS3 early on was not a desirable product which led the Xbox to gain massive share but then they reversed in the last gen which made them lose most of their grounding to the PS crowd).

Third, as usual, Microsoft had problem playing with the exclusive titles card which is a cornerstone technique as to why people would basically want your hardware in the first places.

Thats BS.
If anything, I think americans just love to buy american, is part of why xbox does so well in the US.
If america was less biased (towards their own products), you would see xbox vs playstation in the US, be much like in europe.
(I think most europeans, would rather buy american than japanese, if all things where equal, but their not)

Europe isnt anti buying american products.

2nd part is right though. Theres history with Nintendo and playstation.
A late comer, will have to prove it self, and show itself off in a better light than its competition to win market share. MS hasnt done that with Xbox here.
If anything, I think last gen, cemented "just go playstation" mentality.

Americans in threads, please stop the "eu is anti buying american products" excuse, or blame logic.
Its not true, and annouying to run into everytime someone makes a "why doesnt MS sell better in other parts of the world?" thread.

Maybe the issue isnt the entire world? but the US? maybe the reason it does well there, is because americans buy whatever is american instead of other way around? Usually americans dont like to think like this though.

*edit:
Case in point:

RolStoppable said:

There's a general attitude in mainland Europe that is wary of the USA, as opposed to a general attitude in the UK that they rather be closer to the USA than mainland Europe, both politically and economically. This is why the console market of the UK is at odds with the countries of mainland Europe, because the general perception of the USA differs greatly.

From the perspective of mainland Europe, Microsoft is pretty much the poster child of what it means to be American, capitalistic to the degree of being oppressive. If Microsoft can be reasonably avoided, then that's what most people in mainland Europe will do. Xbox has a very similar game catalogue as PS, but it's not of much use even at lower console prices; Xbox tends to have better deals in retail chains, but people would rather pay a little more to get the same games.

There are no special feelings in either direction towards Japanese companies, so Nintendo and Sony carry no baggage like Microsoft. The only noteworthy exception is France which seems rather fond of Japanese culture and entertainment, hence why anime used to be popular in France well before other European countries; so being associated with Japan counts at least as a small advantage instead of being irrelevant.

BS.

People need to stop this. Xbox is just unpopular because it never once really took a lead (with games) and ran with it.
If Xbox consistantly made better games, that were enjoyed by more europeans, then overtime it would start selling more and more.
The fact that it hasnt, is why its getting beat by playstation here.

It has nothing to do with "eu = anti buy us products".

Last edited by JRPGfan - on 13 December 2020

Somini said:
vivster said:

It's not that it sells worse in Europe, it just sells unrealistically high in the US. It really is a miracle that it sells as much as it does.

This. No idea why it sells half as "good" as it does to begin with, with the little amount of games it gets.

This :D lmao.

Surpriseing someone actually said this before in thread.



It does in certain parts of Europe like the UK where we feel a strong cultural bond with the US, but I'm from the UK, would consider myself culturally similar to the US or Canada( Music, Movies, TV shows, clothing, language etc) but in my home we own a PS4, PS4 Pro, PS5, 3 NIntendo Switches, 2 laptops and only 1 xbox one. I would deffo put myself into the Sony camp.



Europe is multiple different countries with a much higher degree of variation in tastes and cultures in comparison to the US, the result is the appeal of the platform mainly hits countries that have similar degrees of taste as the US with one example being the UK which is MS' best market in Europe. Everywhere else PS and Nintendo platforms fair better as their approach is more able to cater to the varied tastes of the region and in Sony's case they are better than other platform holders at distributing their platform right across the region and where the first to really do so essentially treating Europe as a proper region like NA and Japan before anyone else so PS became a go to brand over here for most Europeans.