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Europe is multiple different countries with a much higher degree of variation in tastes and cultures in comparison to the US, the result is the appeal of the platform mainly hits countries that have similar degrees of taste as the US with one example being the UK which is MS' best market in Europe. Everywhere else PS and Nintendo platforms fair better as their approach is more able to cater to the varied tastes of the region and in Sony's case they are better than other platform holders at distributing their platform right across the region and where the first to really do so essentially treating Europe as a proper region like NA and Japan before anyone else so PS became a go to brand over here for most Europeans.