However, question marks remain over whether PlayStation will have a presence at E3 at all in 2020. The platform holder was a surprise omission from 2019’s event and it’s still looking very possible that Sony will skip the show again.
Usually event organizer the Entertainment Software Association (ESA) would have announced its plans by now, but VGC understands its 2020 planning has been held up by an unusually high turnover of staff following the departure of its long-time CEO and other key employees last year.
It’s possible that the ESA’s ill-timed – but not necessarily preventable – restructuring could be delaying discussions to bring PlayStation back into the fold. Sony has attended every E3 show prior to 2019 and it makes sense that the company would want to return.
Certainly, there doesn’t appear to be a consensus at the time of publication about Sony’s plans for the show, with some sources telling VGC it will again skip E3 and others indicating it could yet negotiate a return.
However, we understand that Xbox’s events team is working under the assumption that PlayStation will not be at E3 2020 and upping its plans accordingly.
In addition to our own sources, Wedbush Securities analyst Michael Pachter told VGC he’s skeptical about Sony returning to E3.
“As far as I know, they don’t plan to attend,” he said. “I think that’s a huge mistake, as their ‘focus on the consumer’ is not inconsistent with their attendance at the premier industry trade show. I hope they change their minds, but I am skeptical.”Last edited by shikamaru317 - on 10 January 2020