Tonight's the night for PlayStation - expect Sony to not hold back. They know their strengths: a winning set of first-party teams and a strong backing from several Japanese studios. Expect some all-new stuff, some old but made shinier stuff, and some stuff still years away.

— Tom Phillips (@tomphillipsEG) June 11, 2020

Seems like FF16 can definitely be a timed PS5 exclusive. Not gonna be surprised if SqEnix decides to lick Sony's ass second gen in a row.

Such a shame that a Company that has a very strong 1st party has to resort to Money-Hatting not only games but franchises that are already well known.

if MS were the ones doing this you would already know the reaction.

Playing Metro Exodus, my goodness the game has long loading screens. This would be one of the games that would benefit greatly being optimized on the Series X.

To be honest, MS has a certain advantage nowadays. Even though I don't support their decision to bring all their game on PC as it doesn't benefit Xbox users at all, it gives them excuse to moneyhat PC/Xbox exclusives. Just pay the devs to keep the game off PS console and it will do them some good job and won't piss off that many gamers. As PS userbase is still smaller than the combined PC+Xbox userbase. Probably, the biggest mistake for MS in TR deal was to keep it off PC as well. If they made it console exclusive, the reaction would have been a bit different.

They still do marketing for third parties but Phil is against early dlc and content.

It's hard to say, but considering how suddenly RottR appeared on PC out of nowhere, it seems like MS and SE had to renegotiate the deal after backlash. It always seemed to me, that the PC release happened so soon just because of the negative reaction this deal had.

I think Phil specifically stated that he hates such deals even worse. So, I don't see Xbox doing this. Of course they should get marketing right to COD and FIFA back but it seems like it won't happen. If we have to choose one of the two, I would say MS should prioritize FIFA over COD. It would be easier to get, as MS seems to have very good relationships with EA and it would give them a nice boost in Europe. COD would be extremely tough to get back. Probably, impossible or very expensive if MS is willing to pay that much. Bobby Kotick is a greedy moron obsessed with money. Without MS overtaking Sony in hardware sales, this is not happening.

Moneyhatting is easy to do when you're the popular player in the market. Since you have a majority market share, that majority is either going to be pleased about your dealings, or indifferent to them. On top of that, having certain big titles as timed or full exclusives as a result of these deals will help keep you as the popular choice in the market. And let's not forget of course, that owning a majority market share also lends itself to making said deals cheaper, because the potential loss you're compensating developers/publishers for is far smaller than keeping something off the system of the market leader.

In contrast, all the opposite is true for the underdog, and even if they have the capital to engage in eye for eye battle, they'll upset more people than not, because they're by default inconveniencing more people.

This is also why MS needs try to establish more AAA 1st party studios either by acquiring them or build them.

Sony won’t stop this practice anytime soon, and I bet that they will now be paying those Japanese companies that give them free exclusives to keep their games off of Xbox like Ni-Oh, Project Awakening.

One of the things that saddens me is that if they got Silent Hill they will 100% get MGS as an exclusive down the line and that will be a big blow to MS.

It makes sense for Sony to moneyhat a lot of Japanese games in the beginning of the gen. As Final Fantasy sales show, around 80-85% of these sales are on PS compared to Xbox. Which means, that Japanese games sell around 5 times better on PS than on Xbox. Currently almost all the Japanese games crowd is on PS. Sony just needs to convince them to go PS5 early by having a lot of exclusive content to make them think that Xbox is not gonna be an option. And after that, the deal is done, they will continue having 85% of sales of such games and get some exclusives by default because the audience for such games on Xbox will be small.

They don't have anything like this for Valhalla and Cyberpunk as far as I know. Marketing deal is different from buying a 1 month content exclusivity. All the Cyberpunk and AC DLCs will arrive on PS4 the same day as Xbox One. 

Unfortunately, if Sony has a lot of marketing deals today while MS has nothing like this in the works, it would be way too late already.