shikamaru317 said: https://www.axios.com/2022/10/27/microsoft-xbox-game-pass-miss Gamepass growth missed targets by quite a large margin it seems, Xbox wanted 73% growth, but only got 28% growth. Can't say I'm surprised, 2022 has been a pretty lackluster year for Gamepass. Not only have they had pretty much jack for 1st/2nd party games, but the twice monthly Gamepass updates have been largely lackluster so far this year in terms of 3rd party additions, lots of indie and AA, barely any AAA. Sony has been putting multiple AAA bangers into their new PS+ mid tier every month since it launched in June meanwhile. Xbox really needs to step it up in 2023. We already know the first and second party situation will be vastly improved in 2023, but hopefully they fix the 3rd party Gamepass issues as well. |
It should be noted that these are specifically executive bonus targets, not the baseline targets. I.E. These are targets that Microsoft needs to reach for Satya and other high-ranking executives to receive a big fat bonus.
Having said that, I still think these targets were ridiculously optimistic, they're from July 2021 - July 2022 and taking into account that the only major releases they had which would push Game Pass subs in a significant way were Halo Infinite Campaign and Forza Horizon 5 in that time period, it makes me question what the hell they expected, Lol.
Lack of many major exclusives except things which likely already have most of their fanbase subbed to Game Pass plus a hardware shortage which kills growth and leaves a much smaller ceiling for Xbox hardware in comparison to PC hardware, but their PC efforts have been pretty lacklustre in terms of making Windows Store appealing until recently.
By comparison, their targets/actual for FY20 were 71/85 and for FY21 it was 47/37 so I don't know how the fuck they decided to jump from 47 to 72 knowing everything they knew, Lol. Taking into account that the 85% actual in FY20 would have hugely been contributed to the pandemic too, they had more reasonable expectations in FY21 as the lockdowns were slowing down (only 10% off) but for FY22 where lockdowns are all but gone, they shoot themselves up to 72 with limited hardware and few major exclusives, Lol.
It would make more sense for a large target close to that for this coming FY with Riot Games for PC, Activision-Blizzard and if Starfield hit but the latter two also depend on hardware availability. Anyway, it's not really important in the grand scheme of things and not worth reading too much into, as I said, it's just targets for executives to receive even more money, Lol.
Last edited by Ryuu96 - on 27 October 2022