After a recent FTC settlement with YouTube, content targeting children, specifically or even incidentally, will no longer be allowed to display custom advertising, appear at recommended lists, have comments etc. basically depriving content creators of 80% - 90% of their income and even potentially risking fines if they don't properly flag their content as kid-oriented.

Now, you might think this is fine since you don't believe your favorite channels make kid-oriented content but do remember that we're talking about the subjective opinion of some 40 or 50 year old FTC enforcer and YouTube's always horrible algorithm and lack of transparency. A lot of channels will be deservingly target such as toy review channels, but others are pretty much screwed despite targeting older audiences on the basis their content has also been deemed appealing to children, including:

- Lego channels

- Figurine and doll channels

- Animation channels

- Channels doing certain types of gaming content

The latter being particularly troublesome because no one quite is quite sure where the line will be drawn. But chances are that channels playing games targeted for children, even if their audiences skew older than 13 these days due to nostalgy... like Pokémon, Minecraft or Mario... are in dire straits. Take for instance certain Nintendo channels like Arlo, Blue Television Games, Gamexplain... hard to argue you aren't appealing to children when your avatar is literally a muppet or your let's plays are restricted to Pokémon or family-friendly Mario content.

This might even reflect in sales and mindshare in the future since YouTube will drown in PG-13 content without all the "brighly colored" and "fun" games (as the COPPA regulation calls them) and no too mature content either since excessive violence and swearing can't be monetized as well (even though you aren't at risk of being bankrupted with fines in this case).

So, what do you folks think?

Not just Nintendo content, but all sorts of video game content on Youtube is in danger like Fortnite and Minecraft.

Yeah, most content should be fine unless you are specifically going for that audience. Still, this seems kind of ridiculous.

Would content being "for everyone" equate content being "for kids"? Because if it doesn't, Nintendo related content is probably in the clear.

It wouldn't end at Nintendo, it'd effect everything else out there that kids could watch, not just one console, but all the platforms.

Isn't it only if you mark it strictly for kids? Just say it's for everyone.

Watch Jim Sterling's video on this. There isn't even a remote chance that the FTC will act against a channel that is not exclusively for children and deliberately pretending to not be. That is if they have the time to act at all. The FTC is no danger at all here.

The only issue is youtube's shitty algorithm for flagging kids content which could lead to demonetization for certain videos, but that's nothing new. I mean it's hilarious that you bring it up in context of Nintendo because Nintendo itself is at the forefront of unjustly demonetizing videos of people. Nintendo is literally a bigger threat to creators than the FTC.

No biggie. A Youtube should just throw in the F word somewhere and it's fine.

If you type in coppa now you'll get an endless stream of 40 year old manchildren with toys in the background.

https://www.youtube.com/results?search_query=coppa

Yes.

Nintendo already screws over people with content videos ect.
This new FTC ruleing will just tip it over the top.

It will still be around, but it wont make anyone any money at all, so I think content could see a sharp drop in creation.