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Forums - Sales Discussion - Global Hardware 12 october 2019

4.2m to go for the switch to catch the X1, holiday season should destroy that gap with relative ease, I see it being a sprint passed the X1 for the switch when Pokémon drops.

Also Luigi's mansion 3 and ring fit adventure are getting a lot of TV advert time here in Ireland/UK



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The weekly sales gap between Switch and PS4 is getting smaller every week. How can a 6 year old console still sell over 200K every single week?



zorg1000 said:
Ka-pi96 said:

It was probably more to do with the tax hike.

The typhoon only got here on the 12th, so it would've only affected 1 day of the week, and only in the Toyko area. The previous week felt the effects of the hike, but also would have included the last 2 days of the previous tax rate, with everybody panic shopping before tax went up, so we're only really seeing the full effect of it in this week.

On Era multiple users mentioned how stores were closed over the weekend, when most sales occur, due to the typhoon. It definitely had a major affect on sales.

It was still only 1 day and in 1 area. Was barely even noticeable that there was a typhoon in the western part of the country.



Radek said:

The weekly sales gap between Switch and PS4 is getting smaller every week. How can a 6 year old console still sell over 200K every single week?

That is why it's called playstation.



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Ka-pi96 said:
zorg1000 said:

On Era multiple users mentioned how stores were closed over the weekend, when most sales occur, due to the typhoon. It definitely had a major affect on sales.

It was still only 1 day and in 1 area. Was barely even noticeable that there was a typhoon in the western part of the country.

Saying only 1 day seems kind of ignorant since the people in the affected areas probably werent too concerned with buying video game consoles in the days leading up to the typhoon. It was also the most populated region that got affected.

Obviously not the whole country was affected for the entire week, otherwise there wouldnt have been 65k consoles sold but it definitely had a major impact.



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zorg1000 said:
Ka-pi96 said:

It was still only 1 day and in 1 area. Was barely even noticeable that there was a typhoon in the western part of the country.

Saying only 1 day seems kind of ignorant since the people in the affected areas probably werent too concerned with buying video game consoles in the days leading up to the typhoon. It was also the most populated region that got affected.

Obviously not the whole country was affected for the entire week, otherwise there wouldnt have been 65k consoles sold but it definitely had a major impact.

I was just pointing out that the fact we're finally seeing the full effects of the tax hike would have had a pretty big, and IMO greater than the typhoon, impact on sales too.



Radek said:

The weekly sales gap between Switch and PS4 is getting smaller every week. How can a 6 year old console still sell over 200K every single week?

Because the machine is great and is the go to place for 3rd party games and the AAA lootbox filled shooters and sports titles which everyone claims to hate but buys in droves.



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The gap went back to "normal" too quickly after the Lite's launch tho. New taxes and typhoons really annoy buyers. Who knows what might happen next week.
Worth noting it didnt affect Vita sales in Japan.



Radek said:

The weekly sales gap between Switch and PS4 is getting smaller every week. How can a 6 year old console still sell over 200K every single week?

I've been thinking about this, and here are the conclusions that I've come to.

1) It's mostly Europe where the PS4 is still going strong.  Japan and NA sales have taken a noticeable dip this year, like they always do in the sixth year.

2) Sony's presence has grown in some parts of Europe but not others.  If you look at the numbers for UK, France and Germany, you'll see that total hardware PS + XB sales are about the same in the UK and France as they were last generation.  However in Germany sales have grown significantly.  There are plenty of other countries in Europe where we don't have specific sales data, so it is hard to say where Sony has grown and where it hasn't.

My guess would be that Sony's presence has grown the most in central and eastern Europe.  Western Europe has had access to some sort of Playstation for a long time.  In central and eastern Europe, Playstation probably still has plenty of room to grow.  I mean, I can't think of a significant Polish developer before CD Projekt Red.  Just having their games available on console can sell more PS4's in Poland.  But I also suspect Sony is making an intentional push to expand further into certain European countries where there is definitely room for the market to grow.  Playstation sales numbers can stay high as long as Sony keeps expanding.

Last edited by The_Liquid_Laser - on 22 October 2019

The_Liquid_Laser said:
Radek said:

The weekly sales gap between Switch and PS4 is getting smaller every week. How can a 6 year old console still sell over 200K every single week?

I've been thinking about this, and here are the conclusions that I've come to.

1) It's mostly Europe where the PS4 is still going strong.  Japan and NA sales have taken a noticeable dip this year, like they always do in the sixth year.

2) Sony's presence has grown in some parts of Europe but not others.  If you look at the numbers for UK, France and Germany, you'll see that total hardware PS + XB sales are about the same in the UK and France as they were last generation.  However in Germany sales have grown significantly.  There are plenty of other countries in Europe where we don't have specific sales data, so it is hard to say where Sony has grown and where it hasn't.

My guess would be that Sony's presence has grown the most in central and eastern Europe.  Western Europe has had access to some sort of Playstation for a long time.  In central and eastern Europe, Playstation probably still has plenty of room to grow.  I mean, I can't think of a significant Polish developer before CD Projekt Red.  Just having their games available on console can sell more PS4's in Poland.  But I also suspect Sony is making an intentional push to expand further into certain European countries where there is definitely room for the market to grow.  Playstation sales numbers can stay high as long as Sony keeps expanding.

Ah yes, Playstation has grown in Poland for sure, I wonder if we hit 1 million PS4's in Poland already?

Last year they translated UI to Czech, Hungarian, Greek and Romanian, and they started translating games to Croatian and Croatia has only 4 million people.

Playstation takes really good care of Europeans.